Animoto Launches Marketing Video Builder for Social Video

NEW YORK, Oct. 6, 2016 /PRNewswire/ -- Animoto, the company that makes it easy for anyone to create online videos, today announced the launch of its Marketing Video Builder. The new video creation tool enables marketers of any level to make videos that stand out on social media without any previous video editing experience. Having helped customers create more than 100 million videos over 10 years, Animoto designed this new product from the ground up to anticipate the current and future needs of DIY marketers who must adapt to a world that is now video-first.

Video creation best practices are embedded in the product through starter storyboards and a simple drag-and-drop interface, so now businesses of all sizes can create thumb-stopping videos using content they already have. The Marketing Video Builder makes sophisticated video editing techniques easily accessible via an intuitive experience with instant visual feedback that's more akin to simple website building than traditional video editing. New features include custom branding, voice-over, advanced text control over video clips, photo collages, timing controls, and a diverse library of commercially licensed music.

According to the 2016 Social Video Forecast, 77 percent of professional marketers and small business owners who have tried video marketing say it has a direct impact on their businesses, and 60 percent plan to increase their investment in video in the next year. Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content. 

"Businesses have been using our original Slideshow Video Builder for nearly a decade with great results to tell their company stories. But as social video has emerged as a must-have for online marketing, we wanted to meet that need head on with a view towards the next decade," said Brad Jefferson, CEO, Animoto. "We studied the landscape, analyzed thousands of videos that inspired us, listened closely to our customers, and spent the past two years building a new product that meets the needs of modern marketers and, critically, is still easy enough for anyone to use."

Animoto will continue to support its millions of loyal users with its original Slideshow Video Builder that consumers, professional photographers, educators, and small business owners have enjoyed for nearly a decade.

Early Customer Success
Brands including Crate & Barrel and Mighty Leaf Tea were private Beta users of Animoto's new Marketing Video Builder, along with hundreds of small businesses like Nu-Era Bakery.

Crate & Barrel:
"We wanted to create a video to promote our new Spring product line and engage our customers through our online marketing channels," said Suzy Cirulis, Vice President Marketing at Crate & Barrel. "Animoto allowed us to do this in a quick and cost-effective way; we were able to create a video same-day, using assets we already had. The video received similar levels of impressions, clicks, and engagements as other brand awareness campaigns that we've run that took us weeks to create or that we had to outsource."

Mighty Leaf Tea:
"Tea drinking is such a personal experience, and Animoto has given us a whole new way to connect with our customers through videos that bring our story to life," said Tom Smallhorn, CMO of Mighty Leaf Tea. "Animoto's ease of use has opened the door for us to create videos more frequently. We now have a way to engage with our customers on social that elicits emotional response and keeps them coming back."

Nu-Era Bakery:
"We consider ourselves Main Street America small business owners, and we're proud of that," said Libby Albright, co-owner of West Virginia-based Nu-Era Bakery. "However, that also means that we don't have the marketing budget to compete with corporate bakeries that sell in chain stores. With Animoto, for the first time, we've been able to bring our business to life through social media. Telling our story visually on social media has led to unexpected customer demand across the U.S. and we are going to expand our business to start shipping as a result."

More case studies are available at http://animoto.com/success-stories.

Animoto's Marketing Video Builder is available now in the Professional and Business plans, starting at $22 per month. For more information visit http://animoto.com/business. Animoto is hosting a launch event on Facebook Live to introduce the new product and to provide a demonstration today, October 6, at 2pm ET, at http://facebook.com/Animoto.

About Animoto
Animoto's award-winning online video builder makes it easy for anyone to create powerful and professional videos. Millions of consumers, businesses, marketers, and photographers around the world use Animoto to turn content they already have into videos that stand out in a video-first world. Founded in 2006, Animoto has offices in New York City and San Francisco. For more information, visit http://animoto.com.

Animoto is a registered trademark of Animoto Inc. Other names may be trademarks of their respective owners.

SOURCE Animoto

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