Animoto Celebrates 10 Million Users with Launch of Animoto Video Maker for iPad

NEW YORK, April 29, 2014 /PRNewswire/ -- Animoto, the leading online video maker that empowers anyone to create and share extraordinary videos, today released Animoto Video Maker App for iPad^® as it celebrates reaching 10 million users. The new mobile application gives people the full advantage of the larger surface of the iPad, making it easier and more fun than ever to create powerful videos that can be shared with family and friends, no matter where they are. The app is currently available for free from the App Store^SM just in time for Mother's Day, a very popular occasion for Animoto videos.

Animoto is committed to providing the best way to tell a story through fun and easy video creation and sharing experiences. The new Animoto Video Maker for iPad allows people to leave their laptops behind and still take advantage of a larger screen experience previously only available from within the web app. With tablet usage jumping ten-fold during the past three years according to comScore,¹ people are more often turning to the iPad for a variety of reasons, including sharing their memories.

"Tablets make personal photos and video clips more tangible and engaging than ever and now Animoto takes that experience to the next level," said Brad Jefferson, CEO and co-founder of Animoto. "Whether it's creating an Animoto video for mom for Mother's Day or celebrating a birthday or graduation, the Animoto iPad creation and viewing experience is uniquely fun and intimate, a perfect app for sharing and reliving life's best memories."

More than 10 million people have turned to Animoto to make video creation fun and easy. Animoto's mobile apps for iPhone^® and Android™ have been go-tos for people looking to create high quality videos that can be created and shared in minutes right from a phone. The mobile experience is optimized to make the small screen as user-friendly as possible with a focus on speed of creation. The new iPad app takes advantage of such key mobile features while also benefitting from the iPad's larger display to allow creators to see more of their project photos and video clips as well as more editing controls.

Creating videos on the new Animoto Video Maker for iPad
The video creation process on the Animoto Video Maker for iPad is simple: select a video style and then retrieve your photos and video clips. In seconds, a professional-quality video is created, perfectly set to music. Users can then edit the video by customizing text and captions, moving the order of photos or selecting a different song. The app supports Apple's iCloud Photo Stream so users can access photos captured with their iPhone, iPad or imported from a Mac or PC.

Pricing and Availability
The Animoto Video Maker Application for iPad is now available for free on the App Store.

About Animoto:
Animoto is the leading online video maker for consumers, educators and businesses that empowers the creation and sharing of professional quality videos using pictures, video clips, words, and music. The company's patented Cinematic Technology makes it easy to preserve your memories or promote your business through the power of video in just minutes from a computer or mobile device. Founded in 2006, Animoto is based in New York City with an office in San Francisco. For more information, visit animoto.com and sign up online, or download the iPhone, iPad, or Android apps.

Animoto and Cinematic Technology are registered trademarks of Animoto, Inc.

Apple, the Apple logo, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Android is a trademark of Google Inc.

¹comScore, Inc., U.S. Digital Future in Focus, April 2, 2014.

SOURCE Animoto