And, They're Off! Pizza Hut Trots Out 'Thoroughbread Sticks' In Honor Of Horse Racing's Biggest Day

World's largest pizza company renames breadsticks to "Thoroughbread Sticks" for race week; priced at $2 with online purchase of a large pizza at menu price

Company also reveals custom hats designed from pizza and wing boxes to be displayed on the infield and given away on social media

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Pizza Hut

Apr 30, 2014, 12:02 ET

PLANO, Texas, April 30, 2014 /PRNewswire/ -- The first Saturday in May in the state of Kentucky brings with it many iconic traditions: roses, fancy hats, mint juleps and an unparalleled gathering of luminaries cheering on the best thoroughbred race horses in the world.

Pizza Hut announced today that it is adding a new item to the list by temporarily changing the name of the brand's fan-favorite breadsticks to "Thoroughbread Sticks" to celebrate the grand occasion, which takes place in Louisville, home of Pizza Hut parent company Yum! Brands.

Pizza Hut Unveils Custom Hats for Horse Racing's Biggest Day. (PRNewsFoto/Pizza Hut)

During race week, customers can get an order of Thoroughbread Sticks for the price of a minimum straight bet at the track – just $2 with the online purchase of a large pizza at menu price from April 30-May 3 using promo code STICKS.

"For the millions of fans that can't make it to the race on Saturday, Pizza Hut is offering a great deal on our all-time favorite breadsticks, amply renamed 'Thoroughbread Sticks,' this week," said Doug Terfehr, Director of PR, Pizza Hut. "There are not many sure things when it comes to the first Saturday in May, but this offer is sure to be a crowd pleaser."

The Pizza Hut breadsticks are the company's most popular side item. The breadsticks are seasoned with garlic and parmesan and served with marinara dipping sauce.

In addition to the deal, Pizza Hut has partnered with designer Angela Bacskocky to create custom hats in recognition of the headwear seen most often around the horse race. The hats, made of Pizza Hut pizza and WingStreet wing boxes, as well as other materials found in Pizza Hut restaurants, will be displayed on the infield on race day and given away through the company's social media channels leading up to the race.

Pizza Hut has more fans on Facebook, Twitter and Instagram than any other pizza chain.

To take advantage of the Thoroughbread Sticks Deal or order any other mouthwatering Pizza Hut menu items, consumers can visit www.PizzaHut.com.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2013, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10^th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children's literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.

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