Anametrix and 118id Partner to Enhance Client Marketing with Cloud-Based Business Analytics Technology

SAN DIEGO, May 18 /PRNewswire/ -- Anametrix (http://anametrix.com), the leader in cloud-based business analytics technology, and 118id (http://www.118id.com/), a top-five web design and interactive agency, announced a partnership agreement to offer clients a unique digital measurement strategy with real-time data reporting and insights across multiple online initiatives.  

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The InstaVista™ platform joins 118id's Global Strategic Partner Network to offer regional and multinational digital solutions to clients such as General Motors, HP, Harley-Davidson, Levis, Budweiser, American Express, Sony, Coca Cola, and P&G.  The partnership will facilitate data aggregation and present integrated dashboard views across Web Sites, Search, Social Media, Video, Mobile, Attitudinal Surveys, Email, Online Advertising, and Third Party Sites. The combined analytics offering will help brand marketers make full use of their data to deliver product support, improve campaign outcomes, and increase competitive strength.

"Many companies, especially international ones, struggle with measuring ROI across online initiatives," stated Mark Powers, 118id President and CEO.  "For three years, I've been looking for a technology that could integrate multiple data streams to help our clients become more effective marketers.  118id has pioneered a new methodology called Connecting the DOTS™ (Digital Optimized Targeting Strategy™) and the Anametrix InstaVista™ platform is the key to merging individual data silos to create an all-encompassing picture. This capability is a big deal and will change the industry."

"118id understands the worldwide demand for instant access to information that reveals how targeted audiences interact with their brands across marketing channels and countries," stated Anametrix CEO, Blaise Barrelet.  "Working with 118id and its well recognized international network, Anametrix can now offer the InstaVista™ technology to global clients. The 118id-Anametrix partnership is a win for everyone, and a key step in building our $1B company."

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista™ solution is delivered via Software as a Service (SaaS).  A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives.  Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, customer relationship management (CRM), and enterprise resource planning (ERP). Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com, call (858)558-8230 x333 or email [email protected]

About 118 Interactive Design, LLC (118id)

Founded in Detroit in early 2003 and staffed by digital strategists, technology infrastructure architects, and creative and web designers, 118id is quickly being recognized as a global digital agency that understands innovative world-class Web-based solutions, strategies and advanced integrated measurement.  118id engages with enterprise-level companies to help them reach optimum customer engagement by implementing their Digital Optimized Targeting Strategy™ or as 118id simply calls it Connecting the DOTS™.  As the ongoing and irrevocable shift to digital marketing continues, a new mindset is required to reap the greatest rewards. Continuous optimization is now a critical aspect of any successful digital marketing effort and why global companies like GM, Harley-Davidson, FedEx, Grupo Modelo and Sony have taken an interest in 118id.

Learn more by visiting www.118id.com

SOURCE Anametrix, Inc.

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