An Electric Shaver Ahead Of The Curve: Introducing Remington® VERSO™
The New Rules of Men's Grooming: VERSO™ Merges Shave-Groom-Cleanse, Allowing for True Personalization in the Palm of Your Hand
MIDDLETON, Wis., May 24, 2016 /PRNewswire/ -- Remington®, a global leader in the advancement of electric shaving and grooming technology for nearly 80 years, is changing the men's grooming game with the launch of VERSO™, a complete tool for men's facial grooming needs. VERSO™, the result of 18 months of research and development, is a unique grooming solution that offers versatility and convenience—thanks to its powerful motor and broad toolbox of five attachments that include a Triple Head Rotary Shaver, Mustache & Beard Trimmer, Daily Cleansing Brush, Deep Cleansing Brush and Pre-Shave Brush.
"Guys today take care of their appearance more than ever, and they want grooming tools that allow them to create unique looks. Men don't want to be categorized. Every man is unique in his approach to grooming and the final result," said Dann Provolo, Vice President of Marketing at Spectrum Brands. "VERSO™ is fast-lane grooming — we have put the power of a personalized, high performance grooming experience in the palm of their hand."
The VERSO™ design team focused on the evolving grooming needs of men ultimately providing convenience, versatility and innovation when designing the product—its ergonomic curve fits in the palm of your hand and the tool features five unique, interchangeable attachments to satisfy a total grooming routine. VERSO™ allows men to own their style, their look—and the routine that got them there—with maximum power and performance.
Remington® VERSO™ is available exclusively on Amazon.com and RemingtonProducts.com.
About the Remington Brand
Remington is "How the World Gets Ready™" The Remington brand is a global leader and innovator of affordable hair care, electric shavers, and body groomers. For more information about Remington products, visit www.remingtonproducts.com or follow Remington for Men on Facebook, Twitter and Instagram.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders' hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+ Decker™, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, , Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C PRO®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 160 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings generated net sales of approximately $4.69 billion in fiscal 2015. For more information, visit www.spectrumbrands.com.
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SOURCE Remington
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