An Accounting Firm at South By Southwest?

HOUSTON, March 9, 2011 /PRNewswire/ -- Pannell Kerr Forster of Texas, P.C. (PKF Texas) team members, Karen Love, Director, Practice Growth; Raissa Evans, Executive Manager, Practice Growth; and Tony Piperato, Manager, Consulting Solutions are attending South By Southwest (SXSW) Interactive in Austin, Tex.

Why would an accounting firm send its team to SXSW? PKF Texas is committed to the technology community and strives to be on the forefront of trends. Past milestones include the launch of the first accounting technology blog, FromGregsHead.com, the first mobile ready website, m.PKFTexas.com, in the industry, and founding Houston's FastTech 50 Awards. Technology is critical to the future of business and business leaders cannot afford to be left behind.

This year marks the 25th anniversary of SXSW and its uniqueness draws attendees to Austin from more than 49 countries, including influencers in the tech and other business sectors. Future trends are identified and often launched during the conference, for example, Twitter began its rapid rise during the 2007 conference. 2010 was the first year attendance at SXSW Interactive surpassed attendance at SXSW Music. As an attendee in 2010, Raissa Evans, the firm's technology scout, brought the business opportunity case to Karen Love who recognized the opportunities available to PKF Texas.

The team will use social media cards distributed throughout the week. Designed to be a compliment to the traditional business card, it includes social media connection information and highlights key differentiators such as firm accomplishments and Microsoft Gold Partner status for the ERP solution, Microsoft Dynamics NAV.

As a part of the support for Houston's technology community, PKF Texas is the presenting sponsor for the HoustonTXSW Interactive showcase held in Austin on Monday, March 14, 2011 at Republic Live during SXSW. HoustonTXSW spotlights Houston's creative community in the interactive/tech, music and film sectors.

About Pannell Kerr Forster of Texas, P.C.

Located in Houston's Galleria area at 5847 San Felipe, Pannell Kerr Forster of Texas, P.C. (PKF Texas) is a CPA firm that focuses on solutions for every stage of your business. With leaders who are forward-thinking entrepreneurs and business advisors with Big 4 backgrounds, PKF Texas serves emerging and middle market companies across many industries. Service areas include profit enhancement, internal audit, international/domestic tax, accounting, auditing, litigation services, business systems consulting and IT. PKF Texas is a member of PKF International, The Leading Edge Alliance and Partner Power International. To learn more about PKF Texas, visit their website at www.pkftexas.com.

SOURCE Pannell Kerr Forster of Texas, P.C.