Amyris Officially Launches Biossance™, Its Consumer Beauty Brand
Amyris To Kick Off The Embodied Project On July 1, 2015, Featuring Esteemed Beauty, Wellness & Fitness Experts as Part of Several Major Campaigns Planned To Showcase This New Skin Care Product
EMERYVILLE, Calif., June 3, 2015 /PRNewswire/ -- Amyris, Inc. (Nasdaq: AMRS), the industrial bioscience company, today announced the official launch of its Biossance™ brand with the premiere product, Biossance™ The Revitalizer. The Revitalizer, initially available exclusively online at Biossance.com, is a breakthrough skin care product that replenishes the skin by using one of the natural moisturizers already present in the human body.
Derived From The Natural Biology of Our Skin – Proven To Revitalize
Biossance™ The Revitalizer is a multi-purpose skin care product that is dermatologist tested, paraben-free, noncomedogenic, hypoallergenic, and suitable for all skin types. The skin's beauty relies on vital moisturizers found in the human body, one of which is squalane. The product is made exclusively of Amyris's Neossance® squalane derived from sustainable sugarcane, making it a natural choice that is highly effective for dry skin patches and can be used on cuticles, as a make-up booster and as a hair serum for added shine. According to research conducted by Amyris, 95 percent of women who have tried the product agreed that their skin felt instantly hydrated, and 95 percent agreed their skin appeared softer and smoother after just one week.
"Our earlier limited private release of this product delivered strong sales and received very positive consumer feedback. We are excited today to bring this innovative product directly to consumers with the launch of Biossance™ The Revitalizer," said John Melo, President & CEO of Amyris. "Biossance is designed with our biological fingerprint in mind, and demonstrates that nature knows best when it comes to nurturing what's in one's own biology."
Starting today, Biossance™ The Revitalizer in a 50ML bottle will be sold exclusively at Biossance.com with future availability planned through several major retail distribution channels. An expanded line of several other Biossance™ products will be available in late 2015.
The Embodied Project
Amyris also announced today that Biossance™ will join forces on July 1, 2015, with beauty, fitness, and wellness experts Candice Kumai, Vicky Vlachonis and Nitika Chopra to roll out The Embodied Project. This team of experts will lead a customized 30-day challenge that will transform the way women can replenish their mind, body and soul, starting with the way they feel about their skin.
- Candice Kumai is a wellness journalist, 5x bestselling author and chef. Candice is a regular judge on Beat Bobby Flay & Iron Chef America. She is the author of five cookbooks, "Cook Yourself Thin" (2009), "Pretty Delicious" (2011), "Cook Yourself Sexy" (2013), "Clean Green Drinks" (2014) & "Clean Green Eats" (2015). She is the former food editor at Shape & Men's Fitness and currently the Resident Culinary Adviser at Clean Eating Magazine.
- Vicky Vlachonis is an osteopath and wellness expert who uses a comprehensive approach to wellness by incorporating eastern and western tools and methodologies in helping her clients address pain management and overall well-being. Vicky proudly serves as "Chief Wellness Officer" to some of the most the world's leading executives, influencers and entertainers. She is a regular contributor at Goop.com and is on the board of advisors at Women's Health Magazine and at UCLA's Digestive Diseases Department. Vicky's book, "The Body Doesn't Lie" covers her three-step approach to wellness, ("Reflect", "Release", "Radiate") and features an introduction by Gwyneth Paltrow.
- Nitika Chopra is a certified life coach, wellness entrepreneur, go-to resource for young women around the globe, and a motivational lifestyle guru. Nitika is on a mission to inspire radical self-love. She is also the host of the talk show, "Naturally Beautiful" on Z Living which focuses on a holistic approach to beauty from the inside out.
"We're really excited about the Biossance™ skincare launch and the upcoming rollout of The Embodied Project with our renowned experts later this summer," said Ashlee Nunes, scientist, at Amyris, Inc. "Sometimes all you need is a catalyst to nurture what's already within, and that's exactly what we're offering consumers through this personalized project and high-performing product."
The Biossance ™community of experts and Biossance.com website will consist of tips, recipes, facts and helpful content to encourage women to live life to the fullest and nurture their health in mind, body and spirit – while elevating the beauty of their skin.
Multi-media Includes:
Biossance™ logo
Biossance™ product shot in box with consumer
Biossance™ brand Video
Additional assets available upon request
About Biossance™
The Biossance™ brand, at its core, is dedicated to using science to make the scarce abundant, the rarified accessible, and the natural sustainable. The beauty of your skin relies on vital moisturizers found in your body, one of which is squalane. The Biossance™ brand's patented, plant-derived emollient, Neossance® Squalane replenishes your skin by using a moisturizer found naturally in your body. This rich ingredient instantly hydrates while locking in essential moisture, leaving your skin feeling nourished and noticeably revitalized. The Biossance™ skincare line is designed with your own biological fingerprint in mind. We make what is already yours accessible again, turning the finite into the infinite. Sometimes all you need is a catalyst to nurture what's within. More information about Biossance™ is available at www.biossance.com.
About Amyris:
Amyris is the integrated renewable products company that is enabling the world's leading brands to achieve sustainable growth. Amyris applies its innovative bioscience solutions to convert plant sugars into hydrocarbon molecules, specialty ingredients and consumer products. The company is delivering its No Compromise® products in focused markets, including specialty and performance chemicals, fragrance ingredients, and cosmetic emollients. More information about the company is available at www.amyris.com.
Forward-Looking Statements
This release contains forward-looking statements, and any statements other than statements of historical facts could be deemed to be forward-looking statements. These forward-looking statements include, among other things, statements regarding future events (such as the development and commercialization of personal care products) that involve risks and uncertainties. These statements are based on management's current expectations and actual results and future events may differ materially due to risks and uncertainties, including those associated with any delays or failures in development, production and commercialization of products, the company's ability to successfully launch Biossance™ The Revitalizer , as well as to launch additional Biossance-related products in late 2015, the company's ability to effectively manage and operate an e-commerce online sales platform for Biossance and to secure additional shopping distribution channels, liquidity and ability to fund capital expenditures, the company's reliance on third parties to achieve its goals, and other risks detailed in the "Risk Factors" section of the company's annual report on Form 10-K filed on March 31, 2015. Amyris disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.
Amyris, the Amyris logo, Neossance and Biossance are trademarks or registered trademarks of Amyris, Inc.
Media Contacts
Christine Coppinger
Sunshine Sachs
212.691.2800 | [email protected]
Peter DeNardo
Director, Investor Relations and Corporate Communications
Amyris, Inc.
510.740.7481 | [email protected]
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/0-Product-CUT-3_0-_FINAL.mp4
Photo - http://photos.prnewswire.com/prnh/20150603/220506
Logo - http://photos.prnewswire.com/prnh/20150603/220505LOGO
SOURCE Amyris, Inc.
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