Amy Schumer & Leesa Evans Debut Le Cloud Collection With Saks OFF 5TH
A modern ready-to-wear collection designed with every woman in mind
Proceeds from sales of the collection will be donated by Saks OFF 5TH to Community Partners in support of the STYLEFUND project
NEW YORK, Dec. 13, 2018 /PRNewswire/ -- Saks OFF 5TH today announced the launch of Le Cloud, a ready-to-wear collection of wardrobe essentials for women of all shapes and sizes, designed by celebrity stylist and costume designer, Leesa Evans, in partnership with actress and comedian, Amy Schumer. 30 percent of net proceeds from sales of the collection will be donated to Community Partners, a not-for-profit organization in support of the STYLEFUND project, the duo's program that aims to empower women from all economic backgrounds, to use clothing to increase their confidence and their success.
"This is a first-of-its-kind partnership for us at Saks OFF 5TH and the essence of what Amy and Leesa are working to accomplish through Le Cloud is something we're proud to support," said Tom Ott, Chief Merchant, Saks OFF 5TH. "We feel confident about adding Le Cloud to our fashion offering, knowing there is a desire among shoppers for more inclusive and stylish apparel. We're really proud of how the collection has come to life and are excited to introduce it with our customers."
"My instinct is to be authentic and to empower women of all ages and sizes to do the same. We are making beautiful, comfortable, and wearable clothing that is accessible to real women. A Le Cloud customer will feel confident and powerful when wearing these pieces. We take our product seriously, but not ourselves, and we are thrilled to share this special collection with Saks OFF 5TH customers," said Amy Schumer, Co-Founder, Le Cloud.
"When designing Le Cloud we approached each style with the goal of creating shapes that make women feel good about themselves, so their unique personalities can shine through. When you find those silhouettes, they become your daily uniform. It's both an emotional and positive connection to clothing that we're trying to create through our brand," said Leesa Evans, Co-Founder, Le Cloud.
Le Cloud was inspired by Amy saying she wanted everything she wears to feel like a cloud. It was said in jest, but made a reality. The line provides effortlessly flattering, comfortable clothing that makes the person wearing them shine. The collection combines Leesa's flare for styling and years of celebrity dressing experience with Amy's passion for authenticity and desire to do something good for all women. Each style is created to inspire every type of woman to find clothing that makes her feel beautiful and empowered in her own life.
Le Cloud debut collection features:
- Ready-to-wear separates including versatile tops, pants, skirts, a jumpsuit, and stylish outerwear
- Pieces are designed to be mixed-and-matched
- Designed with a soft and 'light as a cloud' feel fabrics include crepe, french terry, satin and scuba
- Classic colors of navy, camel, hunter, charcoal and black, that transition seamlessly from day to night
- Sizes ranging from XS-XXL (0-20)
- Price points from $38-$248
- Carefully constructed items with the most flattering fit that maintain comfort and style
Co-founded by Amy and Leesa in 2016, and a project of Community Partners, STYLEFUND's mission is to promote confidence and cultivate personal well-being for women everywhere. The funds raised will support STYLEFUND's styling events and trainings for clients and nonprofit partners that help empower women.
Le Cloud is available exclusively online and in-store at the Saks OFF 5TH 57th Street Flagship in NYC and at the Beverly Connection location in Los Angeles. To shop the full collection, please visit: www.SaksOFF5TH.com/LeCloud
ABOUT SAKS FIFTH AVENUE OFF 5TH:
As part of the Hudson's Bay Company brand portfolio, Saks Fifth Avenue OFF 5TH is a world-class destination for top designer brands at extraordinary value. The retailer's 133 stores and e-commerce division, saksoff5th.com, combine the two great joys of shopping: the delight of discovering the best in luxury and the thrill of finding a deal. A modern shopping experience of carefully curated off-the-runway trends, exceptional service, and savings on the biggest names in fashion, Saks Fifth Avenue OFF 5TH leads the market as the premier luxury-value destination.
ABOUT LE CLOUD:
Le Cloud is a new brand from celebrity stylist and costume designer, Leesa Evans, and Actor and Comedian, Amy Schumer. The brand was created on the principle that you don't need to sacrifice great style for comfort, a clothing line for EVERYONE in both look & feel, with real comfort and style that can be worn day to night. Amy wanted stylish clothing that was as "soft and comfy as a cloud," that she could wear ANYWHERE, so Leesa showed her that with the right shapes and silhouettes along with great fabric and fit, they could create lasting styles with ease and comfort. Seeing clothing as a tool to give confidence and support well-being, Amy & Leesa set out to create a line that could enable women to look and feel their best. They wanted comfortable wear for everyday, yet elegant and chic to go anywhere, at an affordable price. All wearable, washable, soft fabrics, with a touch of stretch for an incredible fit, real comfort and timeless style. With Le Cloud, women can feel as good as they look, confident and empowered to take on the challenges of everyday life.
ABOUT STYLEFUND:
STYLEFUND was established in 2016 by comedian Amy Schumer and stylist Leesa Evans, with a mission to improve women's process of getting dressed, and guide them in finding their own individual silhouettes to create true confidence. The vision for the project was first realized while preparing for Schumer's film debut, Trainwreck. It was during her initial styling session with Evans, who specializes in helping people dress for their proportions, that Schumer's long-time dissatisfaction with personal fashion came to an end. The result was an organization that would help every woman identify and use clothing as a tool to give them the confidence to succeed in work, at home, and in life. STYLEFUND fulfills its mission through partnerships with nonprofit organizations that empower women, and by hosting regular styling events and trainings. STYLEFUND's partnership with Le Cloud supports the organization's administrative costs, ensuring that all public donations are directed for its mission-related work.
Media Contact:
Arrael Hanson
[email protected]
SOURCE Saks OFF 5TH
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