Amway North America #1 in Online Health & Beauty Sales for Eighth Consecutive Year - Internet Retailer

ADA, Mich., May 20, 2011 /PRNewswire/ -- Amway Independent Business Owners (IBOs) have once again earned the company the top spot in online Health & Beauty (H&B) sales. According to Internet Retailer's annual Top 500 Guide to the web, Amway North America is ranked first in the Health & Beauty category for the eighth consecutive year, and 28th in overall web sales.

Amway North America is part of the Amway family, a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway North America's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway does not report sales by individual market. Enterprise-wide sales for Amway North America's parent company, Alticor, were $9.2 billion in fiscal 2010.

According to Internet Retailer estimates, Amway North America's online sales were more than $912 million in 2010.

"To be number one in online health and beauty sales for eight straight years is wonderful recognition of the hard-working Independent Business Owners who drive our sales," says Steve Lieberman, Amway North America's Managing Director. "This ranking also is a great credit to the high quality and appeal of our major health and beauty brands, NUTRILITE® nutritional supplements and ARTISTRY® skin care and cosmetics."

NUTRILITE is the world's leading brand of vitamin, mineral and dietary supplements, based on 2009 sales, and ARTISTRY skin care and cosmetics is one of the world's top five largest-selling premium skin care brands (Source Euromonitor International Limited; Beauty and Personal Care database, premium cosmetics sector, global 2009 RSP, global brand name classification).

The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway. These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day 100% Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2010 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, and Alticor Corporate Enterprises (ACE) reached $9.2 billion in fiscal 2010.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and four directories that serve the retailing community. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.

SOURCE Amway North America