Amstel® Light Turns Wall Street Into a "Bier" Market
WHITE PLAINS, N.Y., May 27, 2011 /PRNewswire/ -- Before heading into the Memorial Day Weekend, Amstel Light, a leading imported light beer from Amsterdam, yesterday turned Wall Street into a "bier" market as it treated Financial District consumers to a light, full-flavored, ice cold beer. With the old stock market adage "Sell in May and Go Away" still alive and well on Wall Street, traders and visitors to New York City's Stone Street helped Amstel Light kick off the unofficial start of summer.
(Photo: http://photos.prnewswire.com/prnh/20110527/NY10232 )
Participating accounts included popular Stone Street staples, Ulysses', Stone Street Tavern, Beckett's Bar and Grill, and The Dubliner, where patrons hung up their trading vest, loosened their ties and got to enjoy a refreshing post-work light beer with full beer taste and some good pre-Memorial Day fun. Not only did adult attendees get to enjoy Amstel Light with friends at the event but they were also encouraged to share the occasion with their Facebook friends by taking and posting photos in front of the Amstel Light beer bike.
"Stone Street has long been a place where Wall Street has gathered to unwind after the work day. Amstel Light's presence here was a great and clever way to boost everyone's spirits and get the long weekend started off right," said Noel McDermott, Manager, Beckett's Grill. "We're thrilled Amstel Light thought of the Financial District and its traders and bankers on Wall Street."
To see more photos from the event and to follow Amstel Light online, visit Facebook.com/AmstelLight.
About Amstel Light
Amstel Light is a leading imported light beer brand in the U.S. The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy. By 1886, Amstel had become Amsterdam's largest brewer of lager beer. In 1982, Amstel Light was born as an import to the U.S. Characteristic of this beer is a unique selection of raw materials and an intense fermenting process. The result is a premium imported light beer containing only 3.5% alcohol and approximately 35% fewer calories than regular lager beer. Amstel Light is imported by Heineken USA, headquartered in White Plains, New York, the nation's premier beer importer. For more information, please visit www.amstellight.com.
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com.
Contact:
Tara Carraro
Heineken USA
914.681.4153
[email protected]
Arielle Himy
MSLGROUP
212.468.4246
[email protected]
SOURCE Amstel Light
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