Amplitude Launches Industry's First Growth Engine to Bring Rapid Product Iteration to All Businesses

The Amplitude Growth Engine Helps Companies Achieve Systematic Growth by Modernizing Their Organization's Digital Product and Growth Workflows

SAN FRANCISCO, Oct. 10, 2018 /PRNewswire/ -- Amplitude, the #1 product analytics company, today launched Growth Engine, the industry's first product iteration system to help digital businesses everywhere build products for systematic growth. The Amplitude Growth Engine comprises new features and capabilities specifically built to help product and growth teams pinpoint high value ideas to test and roll out winners for maximum impact.

"Amplitude works with over 20,000 product teams across the world including many Fortune 100 companies. We have observed that the most successful teams have a modern, iterative, and impact-focused workflow. They are able to cycle through iterations of learning and experimentation very rapidly. This gives them the confidence to make big bets, grow systematically and capture market share fast. With the Amplitude Growth Engine, all product teams will have the ability to operate like today's most successful, high growth digital businesses," said Spenser Skates, CEO and cofounder of Amplitude. 

Product growth—increase in key metrics like user activation, engagement, monetization and retention—is the most important outcome for any digital business that is trying to scale. Historically, it has been difficult for organizations to build the cross functional teams and workflows needed to succeed. The Amplitude Growth Engine connects once disparate workflows into a product iteration system that helps teams build for growth.

"Over the past year, we have interviewed hundreds of product executives in companies ranging from Ab InBev to Paypal. Systematic digital product growth is the #1 priority for our customers. The Amplitude Growth Engine addresses that existential need for executives," said Justin Bauer, the VP of Product at Amplitude.

Common use cases of the Growth Engine include:

• Surfacing and ranking new ideas to improve conversion rates with a 360 degree of all customer behavior
• Analyzing any experiment in depth and in the context of broader customer behaviors and retention goals
• Targeting specific behavioral cohorts and integrating with marketing automation tools for rapid action
• Automatically measuring the impact of new releases to understand how every core metric has changed
• Broadcasting product learnings across your organization to break silos and collaborate

"Growth hacks just don't cut it anymore, customers and competitors are too sophisticated. Instead the difference between growth and stagnation is the speed by which teams can conduct experimentation and analysis, share learnings, ship code, and iterate. The Amplitude Growth Engine helps our team maintain our speed advantage as we scale." - Madhu Prabaker, Director of Product at HotelTonight.

The Amplitude Growth Engine is currently in beta and available to all customers. To learn more about the Amplitude Growth Engine, see: https://amplitude.com/growth-engine

About Amplitude
Amplitude provides digital product analytics that help companies build for growth. Headquartered in San Francisco with offices in New York, Amsterdam, London, Seattle and Austin, Amplitude is the analytics solution of choice for modern product teams. Amplitude customers include Microsoft, PayPal, Under Armour, Hubspot, Autodesk, Booking.com, Atlassian, and Twitter.

Connect with Amplitude:
Read the Blog: https://amplitude.com/blog
Engage on Twitter: @amplitude_HQ
Connect on LinkedIn: https://www.linkedin.com/company/amplitude-analytics

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SOURCE Amplitude

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