AMP Electric Equinox to Drive in Washington, DC Motorcade to White House - Will Speak on Electric Drive Technologies at 2011 EDTA Conference

CINCINNATI, April 11, 2011 /PRNewswire/ -- AMP Holding Inc. (OTCBB andOTCQB: AMPD), a company engaged in the emission-free electrification of OEM vehicles, today announced it will drive its AMP Electric Equinox in the EDTA Innovation Motorcade in Washington, DC on April 19, 2011. AMP visits on Capitol Hill, to the Department of Energy, and the White House will send a message that the electric car is here, and that America has taken a leadership role in moving into the future.

The EDTA 2011 Conference will take place in DC from April 19th through the 21st, with opening speaker, the Honorable Ray LaHood, Secretary of Transportation. The conference will bring important developments in electric transportation to the forefront. To that end, Jim Taylor, AMP CEO has accepted a speaker role on current and future electric drive technologies.

"The 2011 EDTA Conference in Washington, DC stands at the leading edge in environmental issues as they relate to all-electric transportation," said Jim Taylor, AMP CEO. "We at AMP are proud to showcase our AMP electric Equinox on Capitol Hill and at the White House, as well as contribute as a speaker during this important conference."

The AMP Equinox features a lithium battery system, powered by two rear mounted traction motors, by Remy International, Inc. The 100-mile SUV has a top speed electronically limited at 90 mph, and will go from 0 to 60 in under 8 seconds. The vehicle can be charged from household 110v or 220v outlets, just as other popular electric vehicles like the Chevy Volt and Nissan Leaf.

President Obama recently reinforced his goal of America having one million electric vehicles on the road by 2015. This EDTA DC event and its motorcade to the White House, makes a visible statement that America is pursuing that goal. The 2011 EDTA Conference is attended by industry delegates, EDTA members, government officials, and students. In addition to AMP's participation, sponsors of the Conference include General Motors, General Electric, Toyota, Eaton, Siemens, and REMY International. More information available at http://www.electricdrive.org/

About AMP Holding Inc.

AMP was founded in 2007 by entrepreneurs who have created several hi-tech companies. Currently, the AMP team is comprised of top automotive industry veterans and business executives, as well as two key pioneers of GM's EV1 project. AMP's first all electric demonstration models were the Saturn Sky and the Chevrolet Equinox. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world. AMP's intent is to electrify a range of OEM SUVs, and expects to announce new model additions in 2011. The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at www.ampelectricvehicles.com.

The EDTA is the trade association representing battery, hybrid, plug-in hybrid and fuel cell electric drive technologies and infrastructure. EDTA conducts public policy advocacy, education, industry networking, and international conferences. EDTA's membership includes automotive and other equipment manufacturers, energy companies, technology developers, component suppliers, and government agencies.

Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

INFORMATION:
Media: Mike Dektas, [email protected]
(513) 266-3590

SOURCE AMP Holding Inc.

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