Among Super Bowl Ads Viewers 'Bullish' on Budweiser Spot

FLEMINGTON, N.J., Feb. 8 /PRNewswire/ -- Results of a national study conducted among Super Bowl viewers last night revealed that the Budweiser Bull ad was selected as the number one ad of Super Bowl XLIV. To view the winning Super Bowl ads go to: www.mediacurves.com

(Logo:  http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research using its mediacurves.com web site, during February 7-8, among thousands of Americans over the age of 18. To view the rankings and results for all of this year's Super Bowl ads, go to www.mediacurves.com.

In addition to the winning ad of Super Bowl XLIV, HCD Research announced the winning ads in the following categories:

Ad Testing Methodology

During the game, the Super Bowl ads will be inserted into an on-line survey and sent to thousands of study participants.  Participants will answer questions regarding their perceptions of the ads using various parameters, including breakthrough, emotion, memorability and involvement. They will also utilize an on-line dial testing system to indicate their levels of interest as they watch the ads. 

The interest levels will be analyzed in the form of curves to determine which commercials had the highest sustained levels of interest. The curves will be used as part of a metric to calculate and rank the advertisements. The metric will also include a measurement for emotions and an index for "word of mouth" impact of the ads.

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.  

SOURCE HCD Research, Inc.