AmLactin(R) Introduces DryCast(TM) Weather Alert to Shower People with Tips for Softer Skin

MAPLE GROVE, Minn., June 24 /PRNewswire/ -- There is sunny news on the horizon from the AmLactin® family of moisturizers.  In an effort to help people maintain smooth, silky skin come rain or shine, AmLactin® is introducing DryCast™ --  a weather alert sent directly to a subscriber's mobile phone or email.  DryCast™ provides "real time" weather forecasts by zip code throughout the United States and includes factors that can impact the moisture levels in your skin such as temperature, humidity levels, dew point and UV rating.  DryCast™ also sprinkles subscribers with great tips for managing their skin no matter what Mother Nature brings.  

(Photo:  http://photos.prnewswire.com/prnh/20100624/CG25858)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100624/CG25858)

"AmLactin® is launching DryCast™ to help people keep a weathered eye on the forecast so that they can 'dew' their best to maintain picture-perfect skin no matter what the outlook," said Tina Fehr, senior product manager, AmLactin®.  "People will hail AmLactin® for the tips on DryCast™ about keeping skin moist regardless of the weather."  

Visit:  mydrycast.com to sign-up for complimentary DryCast™ alerts and to receive valuable coupons for AmLactin®. Remember that in any DryCast™ sunscreen is a must; especially if you are using a moisturizer formulated with alpha-hydroxy acids (AHA) like AmLactin®.

About the AmLactin® Family of Moisturizers

AmLactin® contains lactic acid, which is an extremely effective humectant or a naturally occurring substance that attracts water molecules to the skin to keep it hydrated.  AmLactin® Moisturizing Body Lotion and Cream are formulated with 12% lactic acid, which provides powerful skin care to soften and smooth dry skin every day. AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, a high potency blend of three lactic acid alpha-hydroxy compounds that goes beyond moisturizing to exfoliate and hydrate.

The AmLactin® family of moisturizers includes: AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe dry skin, and AmLactin® Foot Cream Therapy. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription at www.drugstore.com and fine retailers nationwide. For more information, visit www.amlactin.com where you can search the store locator to find a store where AmLactin® can be purchased and download valuable coupons.  For tips on managing dry skin associated with Keratosis Pilaris, visit www.littleredbumps.com.

Upsher-Smith

Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For more information, visit www.upsher-smith.com.

SOURCE Upsher-Smith

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