AMG/Parade and Lori Greiner Launch New Lifestyle Publication INSPIRE by Lori Greiner

NEW YORK, Oct. 23, 2018 /PRNewswire/ -- AMG/Parade and Lori Greiner are pleased to announce today the March 2019 debut of the first issue of INSPIRE by Lori Greiner, featuring entrepreneur and Shark Tank star Lori Greiner. The announcement was made by Tracey Altman, AMG/Parade Executive Vice President of New Ventures and Business Development. AMG/Parade Senior Vice President, Chief Content Officer Lisa Delaney will lead the editorial team and Nicole Schembeck has been named Vice President/Creative Director of the magazine.  

The 100-page glossy premiere edition will be distributed at key retailers for $4.99, with an initial print run of 150,000. INSPIRE by Lori Greiner will feature inspiration, advice and insight on topics such as style, savvy shopping, money and investing, giving back, work/life balance, food and entertaining, health and beauty, travel and more. The magazine will reflect Lori's authentic, supportive, positive and fun personality on every page.

Additionally, a "Pull & Save" version of the magazine featuring exclusive INSPIRE by Lori Greiner content will be released quarterly in Parade distributing newspapers, a unique feature that reaches 45 million readers. The first 8-page mini magazine launches on March 10, 2019 to drive readers to newsstands for the debut issue. The mini magazine will include product reviews and recommendations, success tips and ideas for living an authentic life through connecting with others. INSPIRE by Lori Greiner digital content will be featured on a quarterly sub-channel on Parade.com.

"We at AMG/Parade are thrilled to bring Lori Greiner's brand into our fold and deliver her point of view to readers," says Tracey Altman. "Lori is a hero to women of all ages – and in INSPIRE by Lori Greiner, she'll teach her readers how they can be heroes in their own lives." She adds, "When Lori was featured on the cover of Parade last year, it was one of our top 10 most popular issues of 2017. Lori and AMG/Parade are a symbiotic match and we're looking forward to working with her and her team regularly."

"I built my brand by helping budding entrepreneurs achieve the same success I've been lucky enough to enjoy," says Lori Greiner. "I'm hoping my readers will connect with me in a whole new way through INSPIRE by Lori Greiner." She adds, "I can't tell you how excited I am to partner with AMG/Parade on this new venture. The content is going to be fun, exciting and loaded with helpful, interesting things that everyone will find useful and will love. I'm looking forward to sharing my tips for success, essential how-to's, and ideas on everything from finance, fashion and entrepreneurship to unique must-have products, great places to go and so much more!"

About AMG/Parade
AMG/Parade develops and distributes premium content across print, mobile, digital, video and audio platforms. Its brands include Parade, Relish, Spry Living, Athlon Sports & Life and American Profile's Community Table. The company's suite of newsstand titles is targeted to the sports, decorating and gardening, outdoors and pop culture categories. Based in Nashville, Tenn., and New York, the company also creates custom content for newspapers, major brand clients and retailers. 

About Lori Greiner
Lori Greiner is well known as a self-made inventor and entrepreneur, who has created over 700 products and holds 120 U.S. and international patents. She is also known as one of the most prolific inventors of retail products of our time. She is a star Shark on the 4-time Emmy-Award winning and 5-time Critic's Choice Award-winning show, Shark Tank on ABC, where she invests in companies and helps turn people's dreams into a reality. Lori also has had her own show on QVC-TV, for the past 17 years called "Clever & Unique Creations by Lori Greiner." She is the author of Invent It, Sell It, Bank It.

Contact: AMG/Parade, Alexis Collado
[email protected] or (908) 884-3764

SOURCE AMG/Parade

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