America's Nut Experts Celebrate National Peanut Butter Lover's Day With New Planters Natural Peanut Butter Spread

NORTHFIELD, Ill., March 1, 2012 /PRNewswire/ -- On National Peanut Butter Lover's Day to honor one of America's most iconic foods, Planters is introducing Planters Natural No Need to Stir Creamy Peanut Butter Spread. To celebrate this sticky day, Mr. Peanut and his stunt double Peanut Butter Doug are asking you to grab a spoon and enjoy.

Created with peanut butter enthusiasts in mind, Planters Natural No Need to Stir Creamy Peanut Butter Spread contains more than 550 perfectly roasted Planters peanuts in every 15 oz jar. And to give Americans even more reasons to love their peanut butter, it contains no partially hydrogenated or hydrogenated oils; it also has seven grams of protein and is a good source of vitamin E and magnesium.

"With over 100 years of nut expertise, Planters brings more knowledge to the table than any other peanut butter connoisseur," said Jon Hall, Brand Manager at Kraft Foods. "We want peanut butter fans to mark this day by enjoying their favorite Planters peanut butter creation."

All Planters peanuts are USA-grown and meet USDA quality standards and testing.  Made from 90% peanuts, Planters Natural Creamy Peanut Butter Spread delivers seven grams of plant-based protein and provides 10 percent or more of the daily value for six essential nutrients, including magnesium and antioxidant vitamin E, when consumed in the recommended two tablespoon serving size. 

Planters Natural Creamy No Need to Stir Peanut Butter Spread is available nationwide in 15 oz and 26.5 oz sizes with a suggested retail price of $2.99 to $5.59.

Peanut Butter Doug's Peanut Butter Bracket Challenge
To help fans show the world just how passionate they are about peanut butter, on March 15, Mr. Peanut will officially announce the launch of the "Peanut Butter Doug's Peanut Butter Bracket Challenge" on www.facebook.com/mrpeanut. Consumers can submit a photo, video, recipe, or written entry that proves how much they love peanut butter and the top 16 submissions, as voted on by fans, will win a case of Planters Peanut Butter. The grand prize winner will receive two lifetime supplies.

About Planters
Planters, America's leading snack nut brand, has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT-rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters almonds and pistachios are roasted with real herbs and spices, delivering extraordinary flavor. Planters Trail Mix blends roasted nuts, delicious fruit and other wholesome ingredients to help fuel an active lifestyle.

About Kraft Foods
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Planters

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