America's Fun Shortage: Three Out of Four People Need More Fun

Dave & Buster's Declares National Play Day on May 25th; Gives Away $10 in Free Game Play to Kick Off Summer

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May 24, 2010, 11:17 ET

DALLAS, May 24 /PRNewswire/ -- Americans are more in need of summer fun than ever in 2010. According to a recent survey, nearly 75 percent of people say they don't have as much fun in their lives as they would like, despite the fact that 99 percent think that having fun on a regular basis is important.

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In the face of a fun crisis, Dave & Buster's has declared Tuesday, May 25th "National Play Day," kicking off a summer of fun with free play for Americans of all ages. Whether you're on the singles scene or a parent with children, Dave & Buster's is giving America an excuse to play on National Play Day with $10 in free game play. The free game play can be used at any Dave & Buster's location on hundreds of the latest games, including Guitar Hero™ and Jumpin' Jackpot.

"Summer is about having fun with friends and family, and we heard what America said: we need fun!" said Sean Gleason, chief marketing officer for Dave & Buster's. "National Play Day gives everyone a head start on their summer fun. We can't wait to start the summer with a bang!"

Beginning today, Dave & Buster's will give everyone who goes to www.FreePlayDay.com a coupon for $10 in free game play to use on May 25th, National Play Day. To redeem, simply print out the coupon and bring it to any Dave & Buster's. The survey also found that:

3 out of 4 people think the economy will have an impact on how much fun they have this summer
84 percent of people have a hard time finding fun, affordable activities to do in the summer
9 out of 10 people would choose $10 free game play instead of a free ice cream cone, chicken sandwich or breakfast.

"America doesn't just need fun -- it needs affordable fun," continued Gleason. "This survey made it clear to me that people want to play more and they're having a hard time finding places to do that. That's why we have our Eat & Play Combo and Half-Price Games Wednesdays all summer long. It's an affordable way to get away from it all for a couple of hours."

Dave & Buster's will also award a National Play Day grand prize – ONE YEAR of free game play. See www.FreePlayDay.com for full contest rules.

Those participating in National Play Day can share the fun with friends and followers online by using the #PlayDay hashtag on Twitter, and share videos and photos on the Dave & Buster's Facebook page.

About Dave & Buster's

Dave & Buster's was founded in 1982 and is the country's premier entertainment/dining concept with 57 locations throughout the United States and in Canada. Dave & Buster's is famous for the Eat & Play Combo, where guests can get an entree and a $10 game card for only $15.99. The popular Half-Price Game Wednesdays continue all summer long. More information is available at www.daveandbusters.com. Find us on Facebook and Twitter!

SOURCE Dave & Buster's