America's Egg Farmers Bring Back Iconic Incredible Edible Egg Jingle

Americans Invited to Sing Along with Them

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Oct 09, 2012, 12:30 ET

PARK RIDGE, Ill., Oct. 9, 2012 /PRNewswire/ -- The incredible edible egg™. It's a tune familiar to so many Americans, one that stays in your head all day long, and now the incredible edible egg jingle is back. The iconic jingle is turning 35 this year, and America's egg farmers are celebrating by launching a new version.

"The incredible edible egg is well known and loved by Americans, and we wanted to celebrate the 35^th anniversary by bringing the jingle back with a bang," says Chris Pierce, Chairman of the American Egg Board. "The new jingle builds on what the American Egg Board started 35 years ago, celebrating the health benefits of eating eggs while updating the lyrics for a new generation. It still boasts that familiar, nostalgic tune with a fun, modern flair and reminds people to start the day off right with a high-quality protein breakfast like eggs to stay energized throughout the day."

Get Your Jingle On
As part of the celebration, America's egg farmers are encouraging people of all ages to create their own renditions via a contest on the Incredible Edible Egg Facebook page. It's easy – just record your own version of the song for a chance to win one of three prizes for the best videos. The Grand Prize winner will receive a prize package including top-of-the-line tech items worth up to $4,000.

To provide inspiration, America's egg farmers created their own version of the jingle to get you started. You don't have to be musically inclined to participate – just have fun! The incredible edible egg jingle is also available as a ringtone so you can take it with you wherever you go.

Incredible History
The incredible edible egg slogan and original jingle launched in 1977, shortly after the egg industry established the American Egg Board to increase awareness of the health benefits of eggs. Egg consumption had fallen since the 1940s, and the egg industry rallied to halt slowing egg sales with a catchy tune that caught – and kept – consumers' attention. The jingle has aired on radio and television airwaves in various forms since then.

The new jingle maintains the familiar tune but the lyrics have been updated for consumers today. In keeping with the American Egg Board's ongoing efforts to educate consumers about the nutritional benefits of eating eggs, the lyrics boast updated nutritional data, including the USDA finding that eggs now have 14 percent less cholesterol and 64 percent more vitamin D. Eggs now have 185 mg cholesterol, down from 215 mg.

"The new jingle speaks to all egg lovers," says Joanne Ivy, CEO of the American Egg Board. "We updated the lyrics to reflect the latest nutritional information that's important to Americans, while adding some humor for a fun twist."

Check out more on egg nutrition and cooking tips, along with quick and easy-to-prepare egg recipes, at www.IncredibleEgg.org. To enter the incredible edible egg™ jingle contest, "like" the Incredible Edible Egg on Facebook and visit the contest tab.

About the American Egg Board (AEB)
AEB is the U.S. egg producer's link to the consumer in communicating the value of The incredible edible egg™ and is funded from a national legislative checkoff on all egg production from companies with greater than 75,000 layers, in the continental United States. The board consists of 18 members and 18 alternates from all regions of the country who are appointed by the Secretary of Agriculture. The AEB staff carries out the programs under the board direction. AEB is located in Park Ridge, Ill. Visit www.IncredibleEgg.org for more information.

For more information, contact:
Egg Media Hotline
1-855-EGGS411

SOURCE American Egg Board