America's Beauty Show

CHICAGO, Jan. 25, 2011 /PRNewswire/ -- 60,000 beauty salon professionals will come to Chicago for America's Beauty Show (ABS) ... to be held at McCormick Place (West) Saturday, Sunday and Monday - March 12, 13, 14, 2011.

What is America's Beauty Show?  It's the place where beauty salon professionals from all over the Midwest come to view 400 exhibits and to learn what's new and hot in beauty trends and new techniques in hairdressing, hair extensions, hair color.  What's new in hair dryers, flat irons, curlers?  Oils for the hair are big (Moroccan, Macadamia, Supreme) ... what new skin care products will help us find the Fountain of Youth (Kanshi, inspired by flavors of Africa!)?  One company is heralding GOD, a miracle product to help color gray hair.  A new Keratin blend called Awapuhi from Paul Mitchell claims to be the only complex available that is identical to the keratin in human hair!  Then there is the Power Pedicure from CND Shellac!  Beautiful models, glitz, glamour... sexy stage circuses... instruction from international beauty stars including Nick Arrojo, Vivienne MacKinder, the teams of Toni & Guy and Vidal Sassoon... with ongoing, high-energy presentations from Matrix, Wella, L'Oreal, Essie, Redken, Sebastian and more!

Saturday, March 12th, ABS will present the red carpet world premiere of VIDAL SASSOON: The Movie ... with international beauty icon Vidal Sassoon in attendance!

Other highlights of America's Beauty Show include:

• Ted Gibson (celebrity hairdresser and of "What Not to Wear" and "Housewives of DC")
• Anthony Mascolo (founder of TIGI ... voted "Best Hairdresser in the World")
• Angus Mitchell (of Paul Mitchell)
• Queen of Seaweed Lydia Sarfati (Repechage Skin Care)
• The Mizani Team (specializing in multi-ethnic hair)

America's Beauty Show:  where salon professionals go to find out what's new ... what's hot ... and what consumers can expect to see at their local salons in coming weeks!  For more show details go to www.americasbeautyshow.com

SOURCE America's Beauty Show

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