Americans Will See Pink This November With Debut Of Georges Duboeuf Beaujolais Nouveau Rosé

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Jul 30, 2018, 16:13 ET

NAPA, Calif., July 30, 2018 /PRNewswire/ -- Rosé fans will be joining Beaujolais Nouveau-lovers in eager anticipation of Thursday, November 15, 2018 when Beaujolais Nouveau Day also becomes Beaujolais Nouveau Rosé Day for the first time in the US.

On this day, the third Thursday of November when French law allows the release of the "first wine of the harvest," Les Vins Georges Duboeuf (the family owned-and-operated winery that popularized Beaujolais Nouveau across the globe) is launching a "new" Nouveau.

Rose On The Way -- Georges Duboeuf To Debut Beaujolais Nouveau Rose on November 15, alongside traditional Beaujolais Nouveau, just in time for holiday entertaining and gift-giving.

According to Franck Duboeuf, who manages the winery with his legendary father Georges, the Nouveau Rosé is made from Gamay grapes carefully selected from the best vineyards in AOC Beaujolais. These same growers supply the winery with the grapes for their classic Beaujolais Nouveau. Some of them have worked with Georges Duboeuf since the winery's first Nouveau release in 1983.

"We are excited to send a Beaujolais Nouveau Rosé to the US for the first time," Franck says.

Gamay grape skins are nearly black, while the flesh and juice are white, so these same grapes can produce either a red or a rosé wine. Like the classic Beaujolais Nouveau, the Rosé is being made by Duboeuf's Chief Winemakers, Emeric Gaucher and Denis Lapalu, The winemakers explained that they look for grapes fit for rosé -- those with a slightly high acidity to retain a fresh mouthfeel.

"Rosé's lighter, fresh profile is similar to the description of Beaujolais Nouveau, so it's no surprise that the Gamay grape would be a natural to produce high quality Rosé," explains Dennis Kreps, co-owner of Quintessential (the exclusive US importer of Les Vins Georges Duboeuf), with his father, Stephen D. Kreps. "The exploding popularity of Rosés from France and other countries has gone well beyond 'summer sipping' into year-round enjoyment," Dennis says. "Given that Georges Duboeuf Beaujolais Nouveau Rosé will be released at the same time as the classic Beaujolais Nouveau, it's just in time for holiday gift-giving and entertaining."

Georges Duboeuf Beaujolais Nouveau Rosé 2018 will feature the same vivid abstract oil painting on its label as the classic Beaujolais Nouveau 2018, created by Nashville, TN native Chloe Meyer. She won the annual Georges Duboeuf Artist's Label Competition to find exciting new art for the wine's label, voted by consumers on social media.

Available nationwide on November 15, 2018, the Rosé will have a suggested retail price of $13.99.

SOURCE Quintessential