Americans Talking to Americans: Mexico's Taxicab Project

MEXICO CITY, Nov. 7, 2011 /PRNewswire/ -- Is this a good time to visit Mexico? Is it safe? Is it expensive? Are there direct flights? Do they speak English? Are there any museums? Are there any things to do besides going to the beaches?

These are just some of the questions which will be answered by the Mexico Tourism Board's newly launched advertising campaign.

The innovative ads are designed to change perceptions of and drive tourism to Mexico. Simply entitled, "The Taxicab Project", the campaign features unsuspecting tourists returning from vacation in Mexico giving unscripted and unadulterated testimonials as they are driven home from the airport.

Gerardo Llanes, chief marketing officer of the Mexico Tourism Board said that the North American campaign "features the very people American consumers trust most... American consumers."

"The people we interviewed were selected at random and provide refreshingly candid accounts of their recent trips to Mexico.

"From the sea to their safety, these videos answer all of the questions Americans want to know."

The campaign is kicking off with the distribution of promotional "Mexico Taxicab Project" postcards across America.  The cards which will be delivered during launch week appear to be a traditional, travel postcard (the familiar) but when held up to a smartphone, the initial ads will be revealed and one lucky viewer will win a trip to Mexico.  

For an inside look at the production of the ads visit, mexicotaxiproject.com

Media contact:

Josh Levin
Ogilvy Public Relations Worldwide
Phone: +1-646-479-1698
[email protected]

SOURCE Mexico Tourism Board

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