AmericanGreetings.com Uses Facebook Profiles to Turn Birthday Celebrations into Big News

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Aug 06, 2010, 09:17 ET

CLEVELAND, Aug. 6 /PRNewswire-FirstCall/ -- AmericanGreetings.com, an American Greetings Corporation (NYSE: AM) company, has introduced its first-ever online video greeting that can incorporate Facebook profile photos and information to help consumers literally put their friends and family into birthday wishes. The new greeting, entitled, "Breaking Birthday News," features a hilarious news broadcast, customized just for the recipient, and is free for all Facebook users. This innovation is just the latest offering from AmericanGreetings.com for the Facebook platform, with consumers already having the option to post e-cards directly to Facebook accounts.

Available through the AmericanGreetings.com Facebook fan page, the entertaining new format is as easy to use as it is fun. After choosing to send the greeting, visitors on the page simply select a "friend" from their list of connections, customize the greeting with a personal message and then post the finished product on their or their recipient's wall.

Top tech designers from AmericanGreetings.com came together to develop the technology that made this innovation possible, continuing the online greeting site's efforts to constantly introduce unique and exciting ways for consumers to reach out and connect.

"This new greeting is a fun combination of our continued work with Facebook and the enhancement of high-quality video to present greetings unlike anything else available," said Jane Carpenter, vice president of brand marketing, AGInteractive. "We know that consumers will have a lot of fun with the video greeting, and we are looking forward to creating new ways to enhance their experience on Facebook even more."

To learn more about this latest innovation, visit http://www.americangreetings.com/learnmore/facebook/breaking-birthday-news.pd or stop by the AmericanGreetings.com fan page on Facebook. Consumers can also check out all of the new e-cards for Facebook by visiting www.americangreetings.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation