AmericanGreetings.com and BlueMountain.com Scaring Up a Lot of Fun This Halloween

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Oct 19, 2010, 09:17 ET

CLEVELAND, Oct. 19 /PRNewswire/ -- Halloween is the one holiday where consumers can really let their creativity go wild with everything from detailed decorations to intricate costumes. That innovative spirit is also on display this year at AmericanGreetings.com and BlueMountain.com, American Greetings Corporation (NYSE: AM) companies, where a fresh collection of e-cards featuring new technologies and enhancements are more entertaining than ever.

In the spirit of offbeat and outrageous Halloween celebrations, one new e-card at AmericanGreetings.com this season offers a hilarious parody of the hit "Fame." While Hollywood brought the classic film back to life earlier this year, the online greetings site takes an un-dead twist on the popular hit song with "Brains," featuring a uniquely zombie-centric point of view. With lines like, "make jazz hands in the moonlight," and "I walk around drooling and moaning," the greeting and tune are as catchy as they are creepy.

BlueMountain.com also has some festively frightful musical offerings this season. One greeting, titled A Bewitching Halloween, features a beautifully elegant animation of a pumpkin patch being lit up to the sounds of the "Bewitched" theme, while another is highlighted by entertaining animated characters dancing to a Halloween remix of the song "Saturday Night," called, Halloween Night.

In addition to fun musical selections, consumers can personalize their greetings even more this Halloween with updates to the popular talking e-card category. With this newest e-card enhancement on AmericanGreetings.com, seen in the e-card My Talking Halloween Haunt, members can pair a vocal message with a photo for a perfect Halloween treat.

Creating this unique greeting is as simple as it is fun. The sender first selects a photo from their computer, personal Facebook page, or from a selection available on the site. From there they can accessorize their creepy character with spooky accessories and ominous backgrounds, and then the real fun begins with the ability to add a vocal message featuring any of the haunting voices available, or even recording their own voice by phone. When complete, each greeting can be sent through e-mail or posted on a recipient's Facebook wall for all to enjoy.

While there are certainly some great new innovations on the sites, no Halloween would be complete without some good old-fashioned fright. One example on BlueMountain.com features an amazingly intricate and creepy animation that leads the recipient to the home of a fortune teller. From there they just have to make a few selections to see what's in store for them…be it happy or horrific.

Another greeting that plays on the age-old traditions of the holiday can be found on AmericanGreetings.com. The unique e-card, entitled "Halloween Voyage," takes the viewer through a haunted house thrill ride complete with gothic details, jump in your seat scares and eerie scenes aplenty.

Consumers can find even more ways to thrill and terrify recipients this Halloween at AmericanGreetings.com and BlueMountain.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation