American Restaurant Concepts, Inc. Retains Services of Upside Group Franchise Consulting

LAFAYETTE, La., Dec. 19, 2013 /PRNewswire/ -- American Restaurant Concepts, Inc. (OTCBB: ANPZ), operator and franchisor of the award-winning Dick's Wings & Grill^® restaurants, announced that it has entered into a franchise services agreement with Upside Group Franchise Consulting.

Upside Group is a leading, full service franchise consulting firm that offers its clients a full suite of franchise services, including innovative franchise marketing programs, outsourced franchise sales, franchise sales training, franchise lead screening, franchise manuals, franchise marketing collateral, and award winning web design.  The firm designs and implements solutions for potential franchisors at every level to help them implement and increase franchise sales.

Under the terms of the agreement, Upside Group will provide the Company with its full suite of franchise services to help the Company drive growth in franchise sales on a national basis.  Upside Group will focus on increasing the number of franchise units sold by developing a solid branding platform upon which the Company can build a long-term, results-oriented marketing and sales strategy.

"Upside Group is one of the best franchise consulting firms in the country," stated Richard Akam, CEO of American Restaurant Concepts. "They have the skills and experience to develop a business from a successful single location into a thriving national franchise, and can handle all steps in the franchise acquisition process – from franchise lead generation to franchise screening and closing the deal.  We are very excited to be working with Upside Group to grow our current and future franchised brands throughout the country."

"We are similarly excited to be working with American Restaurant Concepts," stated Mario J. Altiery, President and Founder of Upside Group Franchise Consulting.  "ARC has a tremendous brand, a top-notch management team and a well-planned business model.  By better aligning their selling processes with the buying philosophies of prospective franchisees, we will help them grow sales of franchised units.  We look forward to applying our best-in-class franchise consulting services to strengthen ARC's franchise structure."

About Upside Group Franchise Consulting
Upside Group Franchise Consulting is a full service, boutique franchise consulting firm with offices across the country. They have a handpicked, professional staff with decades of franchise experience from all disciplines of the franchise industry. Upside Group Franchise Consulting offers their clients a full suite of franchise services including innovative franchise marketing programs, outsourced franchise sales, franchise sales training, franchise lead screening, franchise manuals, franchise marketing collateral, and award winning web design. Headquartered in Scottsdale, Arizona, Upside Group Franchise Consulting regularly speaks at International Franchise Association events and the American Bar Association, serve as contributing writers for several franchise industry publications and have instructed at Nova University, the nation's leading institution for higher education in the franchise industry. To learn more, please visit www.upsidefranchiseconsulting.com.

About American Restaurant Concepts, Inc.                          
American Restaurant Concepts, Inc., headquartered in Lafayette, Louisiana, is the operator and franchisor of the Dick's Wings & Grill^® full-service restaurants and Dick's Wings Express^® express restaurants.  The Company prides itself on its award-winning chicken wings, for which it boasts 365 mouth-watering flavors.  It offers customers the freshest wings, sandwiches, burgers, wraps, salads and signature waffle fries, all in a unique setting that combines a family-friendly environment with a sports-themed restaurant.  The Company currently has 15 full-service restaurants and one express restaurant.  For more information, please visit the Company's website at www.dickswingsandgrill.com.

Safe Harbor Provision
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, that are intended to be covered by the safe harbor created thereby.  All statements other than statements of historical fact contained herein, including, without limitation, statements regarding the Company's future financial position, business strategy, plans and objectives, are forward-looking statements.  Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions.  Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from results proposed in such statements.  Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that such expectations will prove to have been correct.  Important factors that could cause actual results to differ materially from the Company's expectations include, but are not limited to, those factors set forth in the Company's Annual Report on Form 10-K for the year ended December 30, 2012 and its other filings and submissions with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made.  Except as required by law, the Company assumes no obligation to update or revise any forward-looking statements.

SOURCE American Restaurant Concepts, Inc.