American Petroleum Institute's Motor Oil Matters Website Receives Virtual Tune-Up

Website Makeover Enables Easier, More Streamlined Navigation for Both Consumers and the Industry

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Mar 26, 2014, 11:00 ET

WASHINGTON, March 26, 2014 /PRNewswire/ -- Today, the American Petroleum Institute unveiled its newly refurbished website for the Motor Oil Matters program, featuring a completely redesigned interface that delivers improved functionality and an overall enhanced user experience. The mobile-optimized site boasts new content and architecture, clearly identifying and directing consumers and industry audiences to the most relevant and engaging content.

"MOM's mission is to ensure that drivers are as knowledgeable as possible when it comes to using high-quality motor oil in their vehicle's engine and that our industry lives up to the highest standards," said Kevin Ferrick, API's Engine Oil Licensing and Certification System manager. "The launch of MOM's remodeled website helps us to focus on this mission by providing users smoother and more organized navigation to create a reliable and trustworthy source for all things motor oil."

For consumers, the new site has been rebuilt to reinforce MOM's position as a quality resource for relevant and insightful information on car care and engine maintenance, including an extended database of educational automotive material controlled by an enhanced SiteCore content management system. For quick, instant access to locate a MOM licensed oil change location in the area, whether at home or on-the-go, both the main site and its responsive mobile version feature a user-friendly banner that redirects consumers to the MOM-approved oil change locator, MOM's own full on-site search engine for those looking to take the best care of their car.

Motorists can now learn proper engine maintenance more easily with the assistance of the new "MOM Oil Change Checklist" and a variety of informational subcategories that advise drivers on how to identify quality motor oil and the risks of using oil that is sub-par.

"The rebuild of the MOM site was not just to make us more consumer-friendly," added Ferrick. "We've listened to feedback from the industry and have improved the clarity, functionality and flow of the industry-related side of the site, as well."

The updated interactive layout in the industry section clearly directs industry visitors to pertinent information and delivers easier navigation, more prominent positioning of the most frequently sought after information and is equipped with e-mail registration and multi-list segmentation for marketers, distributors and installers, respectively. The new system also enables prospective members to navigate the MOM licensing process in a more organized, fluid fashion, delivering an overall improved and speedy experience.

"Motor Oil Installers and Distributors already have enough complex regulatory information they have to deal with, especially with new state chain of custody and labeling guidelines," continued Ferrick. "MOM was designed to help our members more easily meet those regulations and now the new MOM website reflects the same commitment to ease of use and benefit delivery."

Motor Oil Matters is a consumer education and industry watchdog program run by the American Petroleum Institute, established to stress the benefits of quality motor oils and bring together consumers and all parts of the motor oil business to ensure drivers get the right motor oil for their cars and trucks – every time.

For more information about Motor Oil Matters, visit www.MotorOilMatters.org

About Motor Oil Matters
Motor oil distributors and oil change locations can join Motor Oil Matters and become a part of this new symbol of quality and accountability in the industry and reap the benefits of becoming a symbol that oil change locations and consumers will trust. Visit www.MotorOilMatters.org to join Motor Oil Matters and to find information on the benefits of using high quality motor oil.

About API
API is a national trade association that represents all segments of America's technology-driven oil and natural gas industry. Its more than 550 members – including large integrated companies, exploration and production, refining, marketing, pipeline, and marine businesses, and service and supply firms – provide most of the nation's energy. The industry also supports 9.8 million U.S. jobs and 8 percent of the U.S. economy, delivers $85 million a day in revenue to our government, and, since 2000, has invested over $2 trillion in U.S. capital projects to advance all forms of energy, including alternatives.

SOURCE American Petroleum Institute