American Pet Nutrition Chooses The Mars Agency as New Shopper Marketing AOR

News provided by

Jan 02, 2018, 10:50 ET

DETROIT, Jan. 2, 2018 /PRNewswire/ -- The result of a highly competitive pitch, among top-ranked shopper marketing agencies, American Pet Nutrition recently selected The Mars Agency as its new partner.

Headquartered in Utah, the 46-year-old company, makes premium and grain-free, pet food and treats, primarily under the Supreme Source^®, Vita-Bone^®, and Beggar Dog^®brands. The Agency will begin with strategic, retail and creative positioning support for the Supreme Source branded dog and cat product lines.

"During the pitch process, The Mars Agency team demonstrated a higher level of strategic thinking and unique retailer insights and know-how than its competitors. We needed a partner deeply rooted in the retail space, with credentialed specialists across channels. Their combined team of business, commerce and creative experts have already started to help us uncover the best and most unique opportunities for near-in and new, future-forward growth," said Matt Keller, Brand Manager.

Added Ryan Wilson, Director of Sales and Marketing, "Like us, The Mars Agency is a
multi-generational and family-owned business. Their independence allows them to be
more nimble and agile, which will help us to drive profitable growth that much quicker."

Leveraging research, sales data and its growth opportunity sizing methodology,
The Mars Agency has already helped American Pet Nutrition prioritize marketing initiatives
and investment across key accounts. The team's collective shopper marketing efforts will be in market in early 2018.

American Pet Nutrition
APN is a family-owned American company located in Ogden, Utah, at the base of the Rocky Mountains. The company creates safe and nutritious pet food and treats and prides itself on its commitment to carefully sourcing every ingredient, creating its own recipes and packaging every product. For more information on APN and its brands, please visit https://www.anibrands.com/

About The Mars Agency
The Mars Agency is a full-service, global marketing agency, specializing in shopper, consumer promotion and brand activation. It operates independently in 10 offices in North America and Europe. For nearly 46 years, the agency has been consistently recognized for its ability to drive growth across channels and commerce platforms. Correspondingly, and for the second year in a row, The Mars Agency was named the #5 Most Effective Independent Agency in North America by the prestigious Effies Index. The agency has both an impressive and growing client base which includes Samsung, Campbell's, Pepperidge Farm, Lowe's, Hallmark, Henkel and Pfizer. To learn more about The Mars Agency, please visit http://www.themarsagency.com/

For more information, contact:
Elise Wilfinger
[email protected]
203.247.7420

SOURCE The Mars Agency