American Optometric Association, Glaucoma Research Foundation and The Vision Council Lend Their Expertise on Eye Health to Encourage Regular Eye Exams and Open Patient-Doctor Conversations

LOS ANGELES, Nov. 4, 2010 /PRNewswire/ -- Mediaplanet International has released one of the most focused, and widely distributed, reports on eye health today in The Los Angeles Times. "Vision Health & Wellness" is an 8-page special report which educates readers about the importance of the annual eye exam, proper eye care, and eye disease prevention and treatment.

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In accordance with the work of major vision health organizations such as the American Optometric Association, The Vision Council and the Glaucoma Research Foundation, Mediaplanet has zeroed in on some of the hot button issues permeating the industry. The major topics discussed within include diabetic eye disease, macular degeneration (and the vital role of proper nutrition for healthy eyes), new glaucoma treatments, children's vision and the importance of treating dry eye.

Aaron Scheidies, Kemin Health spokesperson, and world-class triathlete, discusses his Macular Degeneration

Aaron Scheidies' mantra perfectly illustrates his attitude, "You don't need to have vision to be a visionary." This world-class triathlete shares his secret for success and highlights the importance of proper nutrition for optimal eye health, "You hear a lot about the skin, heart and cholesterol, but not enough about eye health…" It's because of this that he has teamed up with Kemin Health to create more awareness for FloraGLO lutein and the role this ingredient plays in ocular wellness.

Glaucoma Research Foundation shares insight on importance of early detection and proper treatment

Glaucoma is a leading cause of blindness and can cause blindness if left untreated. The Glaucoma Research Foundation  is dedicated to creating awareness about the disease and has shared with us a very personal story about a young boy with glaucoma. Christopher Wilmoth's inspirational story illustrates how one parent's quick actions saved her son's vision.

With the help of EyeMed, Good Samaritan Hospital, MedOp Inc., Lumenis Inc., New World Medical, Inc., and Bio-Logic Aqua Technologies, Mediaplanet has published one of the largest distributed annual Vision Health & Wellness reports in U.S. History.

To view this report CLICK HERE or click the link below:  http://www.latimesinteractive.com/advertising/mediaplanet/Vision/images/LaT%20Vision%20FINAL%20Sm%20O.PDF

Mediaplanet creates focused reports on specific business, healthcare, technology or consumer topics.

For more information go to www.Mediaplanet.com or call 312-337-4000.

SOURCE Mediaplanet