American Media, Inc. Announces Larry Menkes as Publisher of Men's Fitness
NEW YORK, Jan. 21, 2011 /PRNewswire/ -- David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), today announced the appointment of Larry Menkes as Publisher of Men's Fitness. Menkes will be responsible for the brand across all multi-media platforms.
Men's Fitness magazine reaches young, performance-driven men by using a unique editorial format that mixes fitness with fashion, grooming, sports and other pastimes that comprise an active lifestyle. The magazine is part of AMI's Enthusiast Group of titles, including Muscle & Fitness and Flex.
Prior to being named Publisher of Men's Fitness, Larry Menkes was Advertising Director for the brand, a position he held since 2006. Under his leadership, Men's Fitness will unveil its first ever digital customized magazine for the tablet. Currently under his leadership, the title is up 15% in advertising growth for their first two issues of 2011. His previous sales experience includes Maxim, NY Magazine, and Playboy.
Commenting on his new Men's Fitness publisher, Mr. Pecker said, "Larry has a proven history of delivering fully integrated and customized marketing solutions to clients, and I know that he will further build on the brand's strengths and progress."
"Right now is a very exciting time at AMI. With our strong commitment to delivering content on multi-platforms such as print, online and on the tablet, we are in a very unique situation. Giving fitness minded active guys everything they could ask for under one umbrella is a powerful tool, and I am excited to be part of it and eager to grow the business," Menkes said.
EVP Group Publisher Diane Newman added, "Our strategy at AMI is to focus on our individual brands and to leverage the network where we see the best synergies for our advertisers. For corporate sales, Men's Fitness dovetails perfectly with Shape to form an unbeatable combination for reaching active men and women 18-35."
Mr. Menkes will report to Enthusiast Group Publisher, Chris Scardino, effective January 21, 2011.
About American Media, Inc.
American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men's Fitness, and Natural Health. In addition to print properties, AMI manages 15 different web sites. The company also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.
SOURCE American Media, Inc.
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