American Licorice Celebrates National Licorice Day with Launch of Red Vines Drawing Contest

BEND, Ore., April 7 /PRNewswire/ -- American Licorice Company today announced the launch of the 2010 Red Vines® Drawing Contest where contestants are asked to submit their own original drawings for a chance to be featured on Red Vines packaging. Multiple winners in various categories will take home prizes ranging up to a $2,500 scholarship or gift card. New for this year, the competition will include the opportunity to submit a four (4) color drawing that will be featured on the iconic 4 lb. & 5.5 lb jar of Red Vines, in addition to the traditional one color drawings for the classic 5 oz. trays.

"National Licorice Day is our favorite holiday, so we figured what better way to celebrate than with the launch of our highly anticipated Red Vines Drawing Contest," explained Paul Barron, Brand Portfolio Manager for American Licorice Company. "The past two times we've run the contest, we've been blown away by the level of detail and skill that some contestants have demonstrated and we're really excited to see what amazing artwork gets submitted this year."

Submitting their hand-drawn artwork on an official entry form, available at  www.redvines.com, contestants are permitted one entry for the tray format and one entry for the jar format. At the end of the contest submission period on September 30, 2010, first, second and third place winners will be selected in multiple age categories based on a combination of creativity, interest from the judges and aptness to the Red Vines brand. Winners will take home prizes ranging from Red Vines candy and gear to a $2,500 scholarship or gift card. For complete contest rules visit www.redvines.com

ABOUT AMERICAN LICORICE CO.

American Licorice Company, headquartered in Bend, OR maintains candy manufacturing facilities in Union City, CA and La Porte, IN where it has been producing Red Vines®, Sour Punch®, Extinguisher®, Super Ropes®, Snaps® and Natural Vines® candy for more than 96 years. Visit www.americanlicorice.com to see the company's product offerings or for additional information.

SOURCE American Licorice Company