American Honda Reports September Sales Increase

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Oct 01, 2010, 02:26 ET

TORRANCE, Calif., Oct. 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted September sales of 97,361 vehicles, an increase of 26.1 percent, the company announced today. American Honda year-to-date sales reached 912,436, an increase of 3.7 percent versus last year based on the daily selling rate*. Acura Division posted September sales of 10,720, an increase of 47.7 percent versus September 2009, and year-to-date sales reached 96,388, an increase of 26.3 percent based on the daily selling rate.

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Honda Division posted September sales of 86,641, an increase of 23.8 percent versus last year. The Accord was the top-selling Honda model for September with sales of 24,127, up 15.9 percent, followed by the Civic with sales of 18,637, up 15.8 percent. Sales of Honda light trucks, up 38.2 percent, were led by the CR-V, up 23.0 percent to 17,907, and the Pilot, up 48.2 percent to 8,059. In line with expectations, sales of the all-new CR-Z sport hybrid coupe totaled 1,236 in its first full month on the market.

"Both Honda and Acura Divisions have car and light-truck products with significant momentum in the marketplace," said John Mendel, executive vice president of sales for American Honda. "Capped by September's 47.7 percent increase, Acura Division sales have been up for eight straight months."

Acura Division's MDX was the top-selling Acura model for the month with sales of 4,077, up 83.6 percent. Combined with RDX sales of 1,382, up 83.8 percent, Acura light truck sales increased 92.1 percent for the month. Acura TL sales totaled 2,514, up 23.6 percent, followed by the TSX with sales of 2,256, up 7.3 percent.

*The daily selling rate (DSR) is calculated with 25 days for September 2010 and 2009. Year-to-date, the DSR is calculated with 228 days for 2010 and 229 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For September 2010
	Month-to-Date			Year-to-Date
	September	September	DSR**	September	September	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	97,361	77,229	26.1%	912,436	884,136	3.7%
Total Car Sales	52,979	46,269	14.5%	521,506	549,927	-4.8%
Total Truck Sales	44,382	30,960	43.4%	390,930	334,209	17.5%
Honda Total Car Sales	47,969	41,982	14.3%	471,885	501,254	-5.4%
Honda Total Truck Sales	38,672	27,988	38.2%	344,163	306,254	12.9%
Acura Total Car Sales	5,010	4,287	16.9%	49,621	48,673	2.4%
Acura Total Truck Sales	5,710	2,972	92.1%	46,767	27,955	68.0%
Domestic Car Sales *	42,103	38,362	9.8%	433,091	427,310	1.8%
Honda Division	39,589	36,328	9.0%	407,790	401,428	2.0%
Acura Division	2,514	2,034	23.6%	25,301	25,882	-1.8%
Domestic Truck Sales *	39,981	27,728	44.2%	370,762	301,203	23.6%
Honda Division	34,271	24,756	38.4%	323,995	273,248	19.1%
Acura Division	5,710	2,972	92.1%	46,767	27,955	68.0%
Import Car Sales	10,876	7,907	37.5%	88,415	122,617	-27.6%
Honda Division	8,380	5,654	48.2%	64,095	99,826	-35.5%
Acura Division	2,496	2,253	10.8%	24,320	22,791	7.2%
Import Truck Sales	4,401	3,232	36.2%	20,168	33,006	-38.6%
Honda Division	4,401	3,232	36.2%	20,168	33,006	-38.6%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	86,641	69,970	23.8%	816,048	807,508	1.5%
Fit	4,792	3,284	45.9%	40,936	55,475	-25.9%
Accord *	24,127	20,826	15.9%	235,631	221,369	6.9%
Memo: Accord Hybrid	0	0		0	1
Memo: Accord Crosstour***	2,507	0		20,804	0
Civic *	18,637	16,093	15.8%	198,272	207,883	-4.2%
Memo: Civic Hybrid	667	152	338.8%	5,156	14,166	-63.4%
S2000	3	33	-90.9%	84	731	-88.5%
Insight	1,679	1,746	-3.8%	15,824	15,791	0.6%
CR-Z	1,236	0		1,930	0
FCX Clarity	2	0		12	5	141.1%
Odyssey *	7,691	5,735	34.1%	79,275	77,978	2.1%
Pilot *	8,059	5,438	48.2%	76,224	61,876	23.7%
CR-V *	17,907	14,554	23.0%	144,286	142,906	1.4%
Element *	1,125	831	35.4%	10,871	11,570	-5.6%
Ridgeline	1,383	1,430	-3.3%	12,703	11,924	7.0%
Acura Division Total	10,720	7,259	47.7%	96,388	76,628	26.3%
TL *	2,514	2,034	23.6%	25,301	25,882	-1.8%
TSX	2,256	2,103	7.3%	22,843	21,300	7.7%
RL	240	150	60.0%	1,477	1,491	-0.5%
MDX *	4,077	2,220	83.6%	33,187	20,980	58.9%
ZDX *	251	0		2,656	0
RDX *	1,382	752	83.8%	10,924	6,975	57.3%
Selling Days	25	25		228	229
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.