American Honda Reports October Sales

Honda trucks post an increase of 12.3 percent

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Nov 01, 2011, 03:20 ET

TORRANCE, Calif., Nov. 1, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted October sales of 98,333 vehicles, an increase of 3.3 percent, the company announced today. American Honda year-to-date sales reached 958,130, down 5.3 percent versus last year, based on the daily selling rate*.

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Honda Division posted October sales of 87,218, an increase of 3.2 percent versus October 2010. Honda trucks posted October sales of 44,852, an increase of

12.3 percent due to strong sales of the Pilot, CR-V and Odyssey. The Pilot showed the largest sales gain for October, with sales of 12,466, up 58.5 percent. The CR-V posted a sales increase of 11.2 percent on sales of 19,326 and the Odyssey posted a sales increase of 8.6 percent on sales of 10,415. The Accord recorded sales of 22,589, up

9.4 percent and the Civic, posted monthly sales of 16,173, down 1.9 percent.

"As dealer inventories continued to replenish in October, we saw increased momentum over last month's sales," said John Mendel, American Honda executive vice president of sales. "We look forward to continued strong demand for our products despite these continuing challenging times due to the flooding in Thailand and ensuing production limitations."

Acura Division recorded October sales of 11,115, an increase of 4.8 percent versus October 2010, and year-to-date sales of 100,261, down 6.6 percent. The MDX was the top-selling Acura model for the month with October sales of 3,691 down 2.8 percent. The TSX posted record October sales of 2,977, an increase of 37.3 percent.

*The daily selling rate (DSR) is calculated with 26 days for October 2011 and 27 days for October 2010. Year-to-date DSR is calculated with 255 days for 2011 and 255 days for 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For October 2011
	Month-to-Date			Year-to-Date
	October	October	DSR**	October	October	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
American Honda Total	98,333	98,811	3.3%	958,130	1,011,247	-5.3%
Total Car Sales	48,027	51,881	-3.9%	513,767	573,387	-10.4%
Total Truck Sales	50,306	46,930	11.3%	444,363	437,860	1.5%
Honda Total Car Sales	42,366	46,337	-5.1%	462,526	518,222	-10.7%
Honda Total Truck Sales	44,852	41,463	12.3%	395,343	385,626	2.5%
Acura Total Car Sales	5,661	5,544	6.0%	51,241	55,165	-7.1%
Acura Total Truck Sales	5,454	5,467	3.6%	49,020	52,234	-6.2%
Domestic Car Sales *	40,876	40,950	3.7%	405,506	474,041	-14.5%
Honda Division	38,214	37,908	4.7%	379,964	445,698	-14.7%
Acura Division	2,662	3,042	-9.1%	25,542	28,343	-9.9%
Domestic Truck Sales *	46,593	41,699	16.0%	409,922	412,461	-0.6%
Honda Division	41,139	36,232	17.9%	360,902	360,227	0.2%
Acura Division	5,454	5,467	3.6%	49,020	52,234	-6.2%
Import Car Sales	7,151	10,931	-32.1%	108,261	99,346	9.0%
Honda Division	4,152	8,429	-48.8%	82,562	72,524	13.8%
Acura Division	2,999	2,502	24.5%	25,699	26,822	-4.2%
Import Truck Sales	3,713	5,231	-26.3%	34,441	25,399	35.6%
Honda Division	3,713	5,231	-26.3%	34,441	25,399	35.6%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	87,218	87,800	3.2%	857,869	903,848	-5.1%
Fit	2,822	4,378	-33.1%	50,790	45,314	12.1%
Accord *	22,589	21,451	9.4%	203,603	236,278	-13.8%
Civic *	16,173	17,121	-1.9%	183,557	215,393	-14.8%
Memo: Civic Hybrid	480	662	-24.7%	3,635	5,818	-37.5%
S2000	0	1		3	85	-96.5%
Insight	492	1,965	-74.0%	14,110	17,789	-20.7%
CR-Z	289	1,419	-78.9%	10,461	3,349	212.4%
FCX Clarity	1	2	-48.1%	2	14	-85.7%
Odyssey *	10,415	9,955	8.6%	86,436	89,230	-3.1%
Crosstour	1,478	2,893	-46.9%	15,566	23,697	-34.3%
Pilot *	12,466	8,169	58.5%	94,169	84,393	11.6%
CR-V *	19,326	18,040	11.2%	180,361	162,326	11.1%
Element *	287	1,150	-74.1%	11,455	12,021	-4.7%
Ridgeline	880	1,256	-27.2%	7,356	13,959	-47.3%
Acura Division Total	11,115	11,011	4.8%	100,261	107,399	-6.6%
TL *	2,662	3,042	-9.1%	25,542	28,343	-9.9%
TSX	2,977	2,251	37.3%	24,698	25,094	-1.6%
Memo: TSX Wagon	259	0		2,691	0
RL	22	251	-90.9%	1,001	1,728	-42.1%
MDX *	3,691	3,945	-2.8%	35,375	37,132	-4.7%
ZDX *	131	194	-29.9%	1,351	2,850	-52.6%
RDX *	1,632	1,328	27.6%	12,294	12,252	0.3%
Selling Days	26	27		255	255
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.