American Honda Reports May Sales Results

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Jun 01, 2016, 12:30 ET

TORRANCE, Calif., June 1, 2016 /PRNewswire/ -- With two fewer selling days this May versus a year ago, American Honda Motor Co., Inc. today reported May sales of 147,108 units, a year-over-year decline of 4.8 percent. However, year-to-date American Honda sales of 653,640 units are up 5.7 percent versus year-ago results as the company remains on track for a second straight year of record-setting sales.

HR-V leads Honda sales gains in May, jumping 15.8 percent for the month over last year.

Honda
With balanced demand for Honda cars and light trucks, the Honda brand maintained its lead over last year's all-time record results. Year-to-date Honda brand sales are up 7.1 percent over 2015 results to 585,998 Honda cars and light trucks. May sales were down 2.9 percent to 133,547 units following a five-month stretch of year-over-year gains dating back to December 2015.

The 10^th-generation Civic continues to lead the compact segment with its seventh straight month of year-over-year sales gains, up 2.7 percent to 35,396 in May.
HR-V posted particularly strong May sales of 7,392 units, a 15.8 percent gain over last year as consumer awareness and supplies of the popular subcompact crossover continue to strengthen.
On a daily selling rate basis, Honda saw positive results, with total sales up 5.2 percent and positive gains for Civic, up 11.2 percent; Accord up 6.9 percent; HR-V, up 25.5 percent; Odyssey, up 3.1 percent; and Pilot, up 3.6 percent.

"We continue to see solid demand for Honda cars and light trucks, and all indicators point to a strong summer selling season for Honda," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With our balanced lineup and an all-new Ridgeline pickup and restyled and reengineered 2017 Accord Hybrid launching this summer, we remain bullish on our prospects for a third consecutive yearly sales record for the Honda brand."

Acura
Coming off a successful sell-down of the outgoing 2016 RDX SUV and facing regional shortfalls in inventories of the MDX seven-passenger SUV, Acura posted a 20.4 percent decline in May results on sales of 13,561 Acura cars and SUVs.

"Inventory issues and a challenging market for luxury sedan sales took the wind out of our sails in May, but with the excitement of the NSX now coming to market and the restyled and significantly refreshed 2017 MDX arriving later this month we look to continue our growth this summer," said Jon Ikeda, vice president and general manager of the Acura division.

	American Honda Vehicle Sales for May 2016
							Month-to-Date				Year-to-Date
							May 2016	May 2015	DSR** % Change	MoM % Change	May 2016	May 2015	DSR** % Change	YoY % Change
	American Honda Total						147,108	154,593	3.1%	-4.8%	653,640	618,604	6.5%	5.7%
	Total Car Sales						78,081	79,850	5.9%	-2.2%	346,000	316,935	10.0%	9.2%
	Total Truck Sales						69,027	74,743	0.0%	-7.6%	307,640	301,669	2.8%	2.0%
	Honda					Total Car Sales	73,294	73,572	7.9%	-0.4%	321,938	290,861	11.6%	10.7%
	Honda					Total Truck Sales	60,253	63,979	2.0%	-5.8%	264,060	256,183	3.9%	3.1%
	Acura					Total Car Sales	4,787	6,278	-17.4%	-23.7%	24,062	26,074	-7.0%	-7.7%
	Acura					Total Truck Sales	8,774	10,764	-11.7%	-18.5%	43,580	45,486	-3.4%	-4.2%
	Total Domestic Car Sales						72,355	79,217	-1.1%	-8.7%	323,840	313,772	4.0%	3.2%
				Honda Division			67,696	73,182	0.2%	-7.5%	300,395	288,701	4.9%	4.1%
				Acura Division			4,659	6,035	-16.4%	-22.8%	23,445	25,071	-5.7%	-6.5%
	Total Domestic Truck Sales						69,027	74,743	0.0%	-7.6%	307,640	301,664	2.8%	2.0%
				Honda Division			60,253	63,979	2.0%	-5.8%	264,060	256,178	3.9%	3.1%
				Acura Division			8,774	10,764	-11.7%	-18.5%	43,580	45,486	-3.4%	-4.2%
	Total Import Car Sales						5,726	633	880.0%	804.6%	22,160	3,163	606.2%	600.6%
				Honda Division			5,598	390	1,455.0%	1,335.4%	21,543	2,160	905.3%	897.4%
				Acura Division			128	243	-42.9%	-47.3%	617	1,003	-38.0%	-38.5%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
				Honda Division			0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						133,547	137,551	5.2%	-2.9%	585,998	547,044	8.0%	7.1%
		* ACCORD					31,949	32,373	6.9%	-1.3%	140,548	128,269	10.4%	9.6%
		* CIVIC					35,396	34,472	11.2%	2.7%	158,030	129,574	22.9%	22.0%
		CR-Z					234	246	3.0%	-4.9%	970	1,088	-10.1%	-10.8%
		* FIT					5,706	6,342	-2.5%	-10.0%	22,351	30,965	-27.2%	-27.8%
		INSIGHT					9	139	-93.0%	-93.5%	39	965	-95.9%	-96.0%
		CROSSTOUR					42	887	-94.9%	-95.3%	680	3,759	-81.8%	-81.9%
		* CR-V					29,359	32,090	-0.9%	-8.5%	129,460	134,669	-3.1%	-3.9%
		HR-V					7,392	6,381	25.5%	15.8%	29,876	6,381	371.9%	368.2%
		ODYSSEY					12,212	12,835	3.1%	-4.9%	52,698	51,015	4.1%	3.3%
		PILOT					11,248	11,760	3.6%	-4.4%	51,344	59,863	-13.6%	-14.2%
		RIDGELINE					0	26	-100.0%	-100.0%	2	496	-99.6%	-99.6%
			***		Memo: Accord FHEV		15	1,463	-98.9%	-99.0%	234	5,166	-95.4%	-95.5%
					Memo: Accord PHEV		0	5	-100.0%	-100.0%	0	55	-100.0%	-100.0%
					Memo: Civic Hybrid		83	458	-80.4%	-81.9%	645	1,873	-65.3%	-65.6%
					Memo: Fit EV		0	-1	-100.0%	-100.0%	0	0	0.0%	0.0%
	Acura Division Total						13,561	17,042	-13.8%	-20.4%	67,642	71,560	-4.7%	-5.5%
		ILX					1,424	1,673	-7.8%	-14.9%	7,344	6,809	8.7%	7.9%
		RLX / RL					127	239	-42.4%	-46.9%	614	976	-36.6%	-37.1%
		TL					0	10	-100.0%	-100.0%	0	76	-100.0%	-100.0%
		TLX					3,235	4,352	-19.5%	-25.7%	16,101	18,186	-10.8%	-11.5%
		TSX					1	4	-72.9%	-75.0%	3	27	-88.8%	-88.9%
		MDX					4,208	5,421	-15.9%	-22.4%	20,897	24,828	-15.2%	-15.8%
		RDX					4,566	5,343	-7.4%	-14.5%	22,683	20,657	10.7%	9.8%
		ZDX					0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
			***		Memo: ILX Hybrid		0	4	-100.0%	-100.0%	1	18	-94.4%	-94.4%
					Memo: RLX Hybrid		18	24	-18.8%	-25.0%	86	92	-5.8%	-6.5%
					Memo: TSX Wagon		0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
	Selling Days						24	26			126	127
	**** Hybrid						359	2,339	-83.4%	-84.7%	1,975	9,257	-78.5%	-78.7%