American Honda Reports March Auto Sales in the Face of Difficult Market Conditions
After a strong start to 2020, American Honda sales fall 48% in March due to impact of COVID-19 pandemic
TORRANCE, Calif., April 1, 2020 /PRNewswire/ --
American Honda |
Honda |
Acura |
|||||||
Total |
Cars |
Trucks |
Total |
Cars |
Trucks |
Total |
Cars |
Trucks |
|
Q1 |
298,785 |
131,845 |
166,940 |
270,253 |
123,407 |
146,846 |
28,532 |
8,438 |
20,094 |
-19.2% |
-22% |
-16.8% |
-18.9% |
-22.1% |
-16.1% |
-21.6% |
-20.6% |
-22% |
|
Total |
Cars |
Trucks |
Total |
Cars |
Trucks |
Total |
Cars |
Trucks |
|
March |
77,153 |
37,175 |
39,978 |
70,116 |
34,953 |
35,163 |
7,037 |
2,222 |
4,815 |
-48% |
-47.2% |
-48.8% |
-47.7% |
-46.9% |
-48.5% |
-51.2% |
-51.6% |
-51% |
"As a society, we're all in this together. After a strong start to the year, industry sales are going to suffer in the short term, and we have suspended auto production as part of our effort to carefully manage our business in the face of the steep decline in demand," said Steven Center, vice president of Automobile Sales at American Honda. "At Honda, we are focused more than ever on supporting our customers, our dealers, our associates, and the communities where we live and work in the presence of this unprecedented threat to our health and the economy. Our country is going to come back strong and we are going to come back strong, and we know there are better times ahead."
Honda Acura |
BRAND REPORTS |
|
Sales |
COVID-19 Initiatives & Customer Support |
|
With sales up 0.2% after the first two months of 2020, and both brands off to a strong start in the first 10 days of March, the COVID-19 crisis quickly took its toll on March and 1st quarter sales results.
|
|
American Honda Vehicle Sales for March 2020 |
||||||||||||||||
Month-to-Date |
Year-to-Date |
|||||||||||||||
March |
March |
DSR** % |
MoM % |
March |
March |
DSR** % |
YoY % |
|||||||||
American Honda Total |
77,153 |
148,509 |
-43.9% |
-48.0% |
298,785 |
369,787 |
-19.2% |
-19.2% |
||||||||
Total Car Sales |
37,175 |
70,420 |
-43.0% |
-47.2% |
131,845 |
169,083 |
-22.0% |
-22.0% |
||||||||
Total Truck Sales |
39,978 |
78,089 |
-44.7% |
-48.8% |
166,940 |
200,704 |
-16.8% |
-16.8% |
||||||||
Honda |
Total Car Sales |
34,953 |
65,829 |
-42.7% |
-46.9% |
123,407 |
158,453 |
-22.1% |
-22.1% |
|||||||
Honda |
Total Truck Sales |
35,163 |
68,272 |
-44.4% |
-48.5% |
146,846 |
174,949 |
-16.1% |
-16.1% |
|||||||
Acura |
Total Car Sales |
2,222 |
4,591 |
-47.7% |
-51.6% |
8,438 |
10,630 |
-20.6% |
-20.6% |
|||||||
Acura |
Total Truck Sales |
4,815 |
9,817 |
-47.0% |
-51.0% |
20,094 |
25,755 |
-22.0% |
-22.0% |
|||||||
* Total Domestic Car Sales |
32,996 |
57,408 |
-37.9% |
-42.5% |
115,833 |
136,122 |
-14.9% |
-14.9% |
||||||||
Honda Division |
30,805 |
52,952 |
-37.2% |
-41.8% |
107,574 |
125,873 |
-14.5% |
-14.5% |
||||||||
Acura Division |
2,191 |
4,456 |
-46.9% |
-50.8% |
8,259 |
10,249 |
-19.4% |
-19.4% |
||||||||
* Total Domestic Truck Sales |
39,908 |
74,131 |
-41.9% |
-46.2% |
166,438 |
191,392 |
-13.0% |
-13.0% |
||||||||
Honda Division |
35,093 |
64,314 |
-41.1% |
-45.4% |
146,344 |
165,637 |
-11.6% |
-11.6% |
||||||||
Acura Division |
4,815 |
9,817 |
-47.0% |
-51.0% |
20,094 |
25,755 |
-22.0% |
-22.0% |
||||||||
Total Import Car Sales |
4,179 |
13,012 |
-65.3% |
-67.9% |
16,012 |
32,961 |
-51.4% |
-51.4% |
||||||||
Honda Division |
4,148 |
12,877 |
-65.2% |
-67.8% |
15,833 |
32,580 |
-51.4% |
-51.4% |
||||||||
Acura Division |
31 |
135 |
-75.2% |
-77.0% |
179 |
381 |
-53.0% |
-53.0% |
||||||||
Total Import Truck Sales |
70 |
3,958 |
-98.1% |
-98.2% |
502 |
9,312 |
-94.6% |
-94.6% |
||||||||
Honda Division |
70 |
3,958 |
-98.1% |
-98.2% |
502 |
9,312 |
-94.6% |
-94.6% |
||||||||
Acura Division |
0 |
0 |
0.0% |
0.0% |
0 |
0 |
0.0% |
0.0% |
||||||||
MODEL BREAKOUT BY DIVISION |
||||||||||||||||
Honda Division Total |
70,116 |
134,101 |
-43.5% |
-47.7% |
270,253 |
333,402 |
-18.9% |
-18.9% |
||||||||
ACCORD |
13,810 |
25,371 |
-41.2% |
-45.6% |
47,125 |
64,411 |
-26.8% |
-26.8% |
||||||||
CIVIC |
18,273 |
33,653 |
-41.4% |
-45.7% |
63,944 |
78,185 |
-18.2% |
-18.2% |
||||||||
CLARITY |
221 |
1,416 |
-83.1% |
-84.4% |
1,255 |
3,968 |
-68.4% |
-68.4% |
||||||||
CR-Z |
0 |
0 |
0.0% |
0.0% |
1 |
1 |
0.0% |
0.0% |
||||||||
FIT |
1,792 |
3,238 |
-40.2% |
-44.7% |
7,179 |
6,388 |
12.4% |
12.4% |
||||||||
INSIGHT |
857 |
2,151 |
-57.0% |
-60.2% |
3,903 |
5,500 |
-29.0% |
-29.0% |
||||||||
CR-V |
16,891 |
31,824 |
-42.7% |
-46.9% |
71,186 |
87,280 |
-18.4% |
-18.4% |
||||||||
HR-V |
3,843 |
8,582 |
-51.6% |
-55.2% |
19,414 |
21,649 |
-10.3% |
-10.3% |
||||||||
ODYSSEY |
4,274 |
8,811 |
-47.6% |
-51.5% |
16,390 |
21,297 |
-23.0% |
-23.0% |
||||||||
PASSPORT |
1,878 |
2,840 |
-28.6% |
-33.9% |
7,833 |
4,814 |
62.7% |
62.7% |
||||||||
PILOT |
6,445 |
13,411 |
-48.1% |
-51.9% |
23,898 |
32,957 |
-27.5% |
-27.5% |
||||||||
RIDGELINE |
1,832 |
2,804 |
-29.4% |
-34.7% |
8,125 |
6,952 |
16.9% |
16.9% |
||||||||
Acura Division Total |
7,037 |
14,408 |
-47.3% |
-51.2% |
28,532 |
36,385 |
-21.6% |
-21.6% |
||||||||
ILX |
723 |
1,289 |
-39.4% |
-43.9% |
2,741 |
3,141 |
-12.7% |
-12.7% |
||||||||
NSX |
16 |
26 |
-33.5% |
-38.5% |
34 |
79 |
-57.0% |
-57.0% |
||||||||
RLX / RL |
31 |
135 |
-75.2% |
-77.0% |
179 |
381 |
-53.0% |
-53.0% |
||||||||
TLX |
1,452 |
3,141 |
-50.1% |
-53.8% |
5,484 |
7,029 |
-22.0% |
-22.0% |
||||||||
MDX |
2,137 |
3,982 |
-42.0% |
-46.3% |
8,941 |
10,783 |
-17.1% |
-17.1% |
||||||||
RDX |
2,678 |
5,835 |
-50.4% |
-54.1% |
11,153 |
14,972 |
-25.5% |
-25.5% |
||||||||
Selling Days |
25 |
27 |
76 |
76 |
||||||||||||
**** Electrified Vehicles |
3,191 |
5,874 |
-41.3% |
-45.7% |
10,579 |
15,020 |
-29.6% |
-29.6% |
||||||||
* Honda and Acura vehicles are made of domestic & global sourced parts |
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** Daily Selling Rate |
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**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands. |
SOURCE American Honda Motor Co., Inc.
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