American Honda Reports July Sales

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Aug 02, 2011, 01:57 ET

TORRANCE, Calif., Aug. 2, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted July sales of 80,502 vehicles, a decrease of 25.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 687,944, down 2.6 percent versus last year.

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Honda Division posted July sales of 71,100, a drop of 25.7 percent versus July 2010. The Accord was the top-selling Honda model for July with sales of 18,308, a decrease of 25.1 percent compared to last year. The all-new Civic, which continues to be produced at reduced levels, posted sales of 14,006, down 37.4 percent. The Pilot SUV posted sales of 9,954, an increase of 8.0 percent versus last year.

“We look forward to improved inventory levels in the coming months as most of our North American facilities begin to return to full production in August,” said John Mendel, American Honda executive vice president of sales. “On top of that good news, customers will have two significantly updated Honda products to choose from this month with the refreshed 2012 Pilot and Fit hitting dealer lots soon.”

Acura Division recorded July sales of 9,402, a decrease of 25.0 percent versus July 2010, and year-to-date sales of 70,082, down 5.5 percent. The MDX was the top-selling Acura model for the month with sales of 3,438 down 14.9 percent.

*The daily selling rate (DSR) is calculated with 26 days for July 2011 and 27 days for July 2010. Year-to-date DSR is calculated with 178 days for 2011 and 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For July 2011
	Month-to-Date			Year-to-Date
	July	July	DSR**	July	July	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
American Honda Total	80,502	112,437	-25.6%	687,944	706,346	-2.6%
Total Car Sales	42,321	61,134	-28.1%	381,036	408,633	-6.8%
Total Truck Sales	38,181	51,303	-22.7%	306,908	297,713	3.1%
Honda Total Car Sales	37,559	54,597	-28.6%	345,826	369,516	-6.4%
Honda Total Truck Sales	33,541	44,823	-22.3%	272,036	262,696	3.6%
Acura Total Car Sales	4,762	6,537	-24.4%	35,210	39,117	-10.0%
Acura Total Truck Sales	4,640	6,480	-25.6%	34,872	35,017	-0.4%
Domestic Car Sales *	32,865	48,766	-30.0%	297,292	343,560	-13.5%
Honda Division	30,310	45,643	-31.0%	279,323	323,655	-13.7%
Acura Division	2,555	3,123	-15.0%	17,969	19,905	-9.7%
Domestic Truck Sales *	35,864	46,152	-19.3%	284,539	287,429	-1.0%
Honda Division	31,224	39,672	-18.3%	249,667	252,412	-1.1%
Acura Division	4,640	6,480	-25.6%	34,872	35,017	-0.4%
Import Car Sales	9,456	12,368	-20.6%	83,744	65,073	28.7%
Honda Division	7,249	8,954	-15.9%	66,503	45,861	45.0%
Acura Division	2,207	3,414	-32.9%	17,241	19,212	-10.3%
Import Truck Sales	2,317	5,151	-53.3%	22,369	10,284	117.5%
Honda Division	2,317	5,151	-53.3%	22,369	10,284	117.5%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	71,100	99,420	-25.7%	617,862	632,212	-2.3%
Fit	4,857	6,471	-22.1%	39,275	29,781	31.9%
Accord *	18,308	25,386	-25.1%	155,454	186,356	-16.6%
Memo: Accord Crosstour***	1,477	2,354	-34.8%	11,518	15,655	-26.4%
Civic *	14,006	23,231	-37.4%	141,577	156,832	-9.7%
Memo: Civic Hybrid	311	617	-47.7%	2,744	3,728	-26.4%
S2000	0	5		3	77	-96.1%
Insight	987	1,858	-44.8%	12,145	12,115	0.2%
CR-Z	878	0		8,890	0
FCX Clarity	0	0		0	10
Odyssey *	6,332	9,711	-32.3%	59,300	62,278	-4.8%
Pilot *	9,954	9,570	8.0%	61,572	59,681	3.2%
CR-V *	13,943	20,058	-27.8%	124,859	106,928	16.8%
Element *	1,458	1,551	-2.4%	9,225	8,306	11.1%
Ridgeline	377	1,579	-75.2%	5,562	9,848	-43.5%
Acura Division Total	9,402	13,017	-25.0%	70,082	74,134	-5.5%
TL *	2,555	3,123	-15.0%	17,969	19,905	-9.7%
TSX	2,137	3,242	-31.5%	16,346	18,168	-10.0%
Memo: TSX Wagon	249	0		1,906	0
RL	70	172	-57.7%	895	1,044	-14.3%
MDX *	3,438	4,194	-14.9%	25,633	24,724	3.7%
ZDX *	102	578	-81.7%	1,052	1,977	-46.8%
RDX *	1,100	1,708	-33.1%	8,187	8,316	-1.6%
Selling Days	26	27		178	178
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.