American Honda Continues Record Sales Pace in January

USA - español

- American Honda sets new January records for total vehicle and total truck sales

- Honda Division also sets new January benchmark for total vehicle sales

- Honda trucks jump 30.2 percent for best-ever January

- Honda CR-V smashes previous January record as it gains 52 percent for month

- Acura trucks remain strong with RDX topping last year

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Feb 01, 2017, 11:38 ET

TORRANCE, Calif., Feb. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported total January sales of 106,380 Honda and Acura vehicles, an increase of 5.9 percent over January 2016 and a new record for the month. Total Honda Division sales as well as Honda truck sales also set new January records, with total Division sales rising 7.7 percent on sales of 97,178 and trucks up 30.2 percent on sales of 51,337 units. Acura Division sales totaled 9,202 vehicles in January, a decrease of 10.2 percent.

Honda continued to set new sales records in January, with the all-new 2017 CR-V leading the way.

Honda
After posting a 3^rd consecutive sales record in 2016, the Honda Division started 2017 with yet more monthly records, gaining 7.7 percent as cars and trucks continued to sell strongly. CR-V and HR-V led the way in January, pushing Honda trucks to another new record for the month.

Honda Division sets new January mark, rising 7.7 percent on sales of 97,178 units.
Honda trucks also set a new January record, jumping 30.2 percent on sales of 51,337.
CR-V smashed its previous January best, gaining 52.5 percent on sales of 29,287 vehicles.
HR-V sales also gained sharply, rising to 5,689 in January for a gain of 36.2 percent versus last year.
Accord and Fit sales remained strong in January.

"Our conservative approach to growth was criticized when the industry was growing faster but it is clearly paying dividends now as industry sales are flattening," said Jeff Conrad, senior vice president and general manager of the Honda Division. "A steady cadence of products and disciplined sales tactics is the right approach for customers and dealers."

Acura
Acura brand sales remained fairly steady in January, with Acura light trucks demonstrating continued strength as RDX gained ground and MDX maintained a solid pace, even before dual sourcing of Acura's three-row luxury SUV begins this spring in Ohio, promising increased supply.

RDX sales were up 3.2 percent for the month, with 3,202 vehicles sold in January.
NSX notched sales of 50 units for the month.

"In a month marked by major storms across the country, Acura maintained a steady pace with trucks leading the way," said Jon Ikeda, vice president and general manager of the Acura division. "And a strong showing of the Acura NSX GT3 in its debut at Daytona last weekend just adds to the momentum building around the Acura brand."

	American Honda Vehicle Sales for January 2017
							Month-to-Date				Year-to-Date
							January 2017	January 2016	DSR % Change**	MoM % Change	January 2017	January 2016	DSR % Change**	YoY % Change
	American Honda Total						106,380	100,497	5.9%	5.9%	106,380	100,497	5.9%	5.9%
	Total Car Sales						48,567	54,382	-10.7%	-10.7%	48,567	54,382	-10.7%	-10.7%
	Total Truck Sales						57,813	46,115	25.4%	25.4%	57,813	46,115	25.4%	25.4%
	Honda					Total Car Sales	45,841	50,812	-9.8%	-9.8%	45,841	50,812	-9.8%	-9.8%
	Honda					Total Truck Sales	51,337	39,435	30.2%	30.2%	51,337	39,435	30.2%	30.2%
	Acura					Total Car Sales	2,726	3,570	-23.6%	-23.6%	2,726	3,570	-23.6%	-23.6%
	Acura					Total Truck Sales	6,476	6,680	-3.1%	-3.1%	6,476	6,680	-3.1%	-3.1%
	Total Domestic Car Sales						39,355	51,450	-23.5%	-23.5%	39,355	51,450	-23.5%	-23.5%
				Honda Division			36,709	47,978	-23.5%	-23.5%	36,709	47,978	-23.5%	-23.5%
				Acura Division			2,646	3,472	-23.8%	-23.8%	2,646	3,472	-23.8%	-23.8%
	Total Domestic Truck Sales						57,813	46,115	25.4%	25.4%	57,813	46,115	25.4%	25.4%
				Honda Division			51,337	39,435	30.2%	30.2%	51,337	39,435	30.2%	30.2%
				Acura Division			6,476	6,680	-3.1%	-3.1%	6,476	6,680	-3.1%	-3.1%
	Total Import Car Sales						9,212	2,932	214.2%	214.2%	9,212	2,932	214.2%	214.2%
				Honda Division			9,132	2,834	222.2%	222.2%	9,132	2,834	222.2%	222.2%
				Acura Division			80	98	-18.4%	-18.4%	80	98	-18.4%	-18.4%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Honda Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						97,178	90,247	7.7%	7.7%	97,178	90,247	7.7%	7.7%
		* ACCORD					19,536	20,765	-5.9%	-5.9%	19,536	20,765	-5.9%	-5.9%
		* CIVIC					23,095	26,741	-13.6%	-13.6%	23,095	26,741	-13.6%	-13.6%
		CLARITY FCV					42	0	0.0%	0.0%	42	0	0.0%	0.0%
		CR-Z					89	192	-53.6%	-53.6%	89	192	-53.6%	-53.6%
		* FIT					3,078	3,095	-0.5%	-0.5%	3,078	3,095	-0.5%	-0.5%
		INSIGHT					1	19	-94.7%	-94.7%	1	19	-94.7%	-94.7%
		CROSSTOUR					0	266	-100.0%	-100.0%	0	266	-100.0%	-100.0%
		* CR-V					29,287	19,208	52.5%	52.5%	29,287	19,208	52.5%	52.5%
		HR-V					5,689	4,177	36.2%	36.2%	5,689	4,177	36.2%	36.2%
		ODYSSEY					6,500	7,221	-10.0%	-10.0%	6,500	7,221	-10.0%	-10.0%
		PILOT					7,180	8,561	-16.1%	-16.1%	7,180	8,561	-16.1%	-16.1%
		RIDGELINE					2,681	2	133,950.0%	133,950.0%	2,681	2	133,950.0%	133,950.0%
			***		Memo: Accord FHEV		1,711	71	2,309.9%	2,309.9%	1,711	71	2,309.9%	2,309.9%
					Memo: Civic Hybrid		16	161	-90.1%	-90.1%	16	161	-90.1%	-90.1%
	Acura Division Total						9,202	10,250	-10.2%	-10.2%	9,202	10,250	-10.2%	-10.2%
		ILX					693	1,233	-43.8%	-43.8%	693	1,233	-43.8%	-43.8%
		NSX					50	0	0.0%	0.0%	50	0	0.0%	0.0%
		RLX / RL					80	98	-18.4%	-18.4%	80	98	-18.4%	-18.4%
		TLX					1,903	2,239	-15.0%	-15.0%	1,903	2,239	-15.0%	-15.0%
		MDX					3,274	3,576	-8.4%	-8.4%	3,274	3,576	-8.4%	-8.4%
		RDX					3,202	3,104	3.2%	3.2%	3,202	3,104	3.2%	3.2%
			***		Memo: RLX Hybrid		11	18	-38.9%	-38.9%	11	18	-38.9%	-38.9%
	Selling Days						24	24			24	24
	**** Hybrid						1,878	461	307.4%	307.4%	1,878	461	307.4%	307.4%