American Honda Announces May Sales Results

USA - español

- Acura sales up 5.7% in May as truck sales remain on winning streak and ILX surges

- Acura RDX sets new May sales record with gain of 15%, capping year of record sales since launch

- Honda Civic continues utter dominance of compact sedan segment, topping 32,000 sales

- New Honda Passport has best sales month yet, while Pilot and HR-V remain strong

News provided by

American Honda Motor Co., Inc.

Jun 03, 2019, 10:00 ET

TORRANCE, Calif., June 3, 2019 /PRNewswire/ --

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
145,532	67,876	77,656	131,985	64,169	67,816	13,547	3,707	9,840
-4.9%	-7.4%	-2.7%	-5.9%	-7.3%	-4.5%	+5.7%	-7.7%	+11.8%

American Honda announced May sales results today and led by a new May record for the RDX, Acura brand reported an overall increase of 5.7 percent for the month.

"We're seeing growth opportunities in cars and light trucks for both Honda and Acura brands as the market continues to level off," said Henio Arcangeli, Jr. senior vice president of Automobile Sales at American Honda Motor Co. "Acura SUVs are leading the charge in luxury with RDX and MDX as consistent top sellers, while the Honda brand is extending its industry leadership in passenger car sales and building toward a full decade of SUV sales growth."

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda's faith in cars continues to pay dividends, with Civic pulling down a nearly 30% share of the compact segment—helping the brand increase its lead in retail passenger car sales. On the truck side, Passport gained new sales momentum with its best month since launch of the new generation last year. Civic sales topped 32,000 in May as it continues to dominate compact sedan sales, with Accord contributing another strong month on sales of over 23,000 units. Passport had its best sales month since launch, 3,434 units, while its stablemate the Pilot posted solid sales of over 12,000 units and HR-V earned almost 9,000 new customers for the month. Honda electrified vehicle sales topped 6,000 for the month, with Insight leading the way with 2,653 units sold.		Honda is growing its lead as the #1 retail passenger car brand in America, gaining the most share of any mainstream brand.
		CR-V is extending its lead as the retail #1 SUV/CUV in America and continues to fend off new competition, beating the new RAV4 in a Car and Driver comparison test.

Acura	BRAND REPORT
Sales Highlights		Model Notes
May brought strong sales results for Acura, with another record month for RDX, an 8% increase for MDX, and a 21% gain for ILX, Acura's gateway model. RDX set a new May record, its 11^th out of the last 12 months, gaining 15.1% on sales of 5,415 units to further cement its status as #1 retail sales leader in segment and #3 model in all of luxury. The refreshed ILX, which plays a critical role in conquesting buyers new to the Acura brand, gained a robust 21.1% on sales of 1,351 vehicles in May. MDX showed a solid increase of 8% for the month on sales of 4,425 units.		Acura is showing strength this year with 7% retail growth, while major competitors are stuck in neutral or showing losses in retail sales.
		The all-new RDX is completing its first year on the market with all-time record sales and now stands as the retail #1 model in luxury's largest segment and #3 model in all of luxury.

	American Honda Vehicle Sales for May 2019
					Month-to-Date					Year-to-Date
					May 2019	May 2018	DSR** % Change		MoM % Change	May 2019	May 2018	DSR** % Change	YoY % Change
	American Honda Total				145,532	153,069	-4.9%		-4.9%	641,094	641,261	0.0%	0.0%
	Total Car Sales				67,876	73,261	-7.4%		-7.4%	294,411	303,065	-2.9%	-2.9%
	Total Truck Sales				77,656	79,808	-2.7%		-2.7%	346,683	338,196	2.5%	2.5%
	Honda			Total Car Sales	64,169	69,244	-7.3%		-7.3%	276,652	282,981	-2.2%	-2.2%
	Honda			Total Truck Sales	67,816	71,006	-4.5%		-4.5%	302,823	300,159	0.9%	0.9%
	Acura			Total Car Sales	3,707	4,017	-7.7%		-7.7%	17,759	20,084	-11.6%	-11.6%
	Acura			Total Truck Sales	9,840	8,802	11.8%		11.8%	43,860	38,037	15.3%	15.3%
	* Total Domestic Car Sales				57,222	60,463	-5.4%		-5.4%	240,293	259,743	-7.5%	-7.5%
			Honda Division		53,606	56,609	-5.3%		-5.3%	223,157	240,456	-7.2%	-7.2%
			Acura Division		3,616	3,854	-6.2%		-6.2%	17,136	19,287	-11.2%	-11.2%
	* Total Domestic Truck Sales				75,792	79,808	-5.0%		-5.0%	332,888	338,196	-1.6%	-1.6%
			Honda Division		65,952	71,006	-7.1%		-7.1%	289,028	300,159	-3.7%	-3.7%
			Acura Division		9,840	8,802	11.8%		11.8%	43,860	38,037	15.3%	15.3%
	Total Import Car Sales				10,654	12,798	-16.8%		-16.8%	54,118	43,322	24.9%	24.9%
			Honda Division		10,563	12,635	-16.4%		-16.4%	53,495	42,525	25.8%	25.8%
			Acura Division		91	163	-44.2%		-44.2%	623	797	-21.8%	-21.8%
	Total Import Truck Sales				1,864	0	0.0%		0.0%	13,795	0	0.0%	0.0%
			Honda Division		1,864	0	0.0%		0.0%	13,795	0	0.0%	0.0%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				131,985	140,250		-5.9%	-5.9%	579,475	583,140	-0.6%	-0.6%
		ACCORD			23,892	28,212		-15.3%	-15.3%	107,542	111,564	-3.6%	-3.6%
		CIVIC			32,800	34,349		-4.5%	-4.5%	139,421	144,897	-3.8%	-3.8%
		CLARITY			906	1,706		-46.9%	-46.9%	5,953	6,235	-4.5%	-4.5%
		CR-Z			0	1		-100.0%	-100.0%	2	31	-93.5%	-93.5%
		FIT			3,918	4,976		-21.3%	-21.3%	13,553	20,254	-33.1%	-33.1%
		INSIGHT			2,653	0		0.0%	0.0%	10,181	0	0.0%	0.0%

		CR-V			30,893	35,905		-14.0%	-14.0%	146,517	146,274	0.2%	0.2%
		HR-V			8,565	8,773		-2.4%	-2.4%	37,486	36,898	1.6%	1.6%
		ODYSSEY			9,519	9,861		-3.5%	-3.5%	38,298	41,332	-7.3%	-7.3%
		PASSPORT			3,434	0		0.0%	0.0%	11,155	0	0.0%	0.0%
		PILOT			12,517	13,573		-7.8%	-7.8%	56,873	63,297	-10.1%	-10.1%
		RIDGELINE			2,888	2,894		-0.2%	-0.2%	12,494	12,358	1.1%	1.1%

	Acura Division Total				13,547	12,819		5.7%	5.7%	61,619	58,121	6.0%	6.0%
		ILX			1,351	1,116		21.1%	21.1%	5,644	4,600	22.7%	22.7%
		NSX			30	15		100.0%	100.0%	132	87	51.7%	51.7%
		RLX / RL			91	163		-44.2%	-44.2%	623	797	-21.8%	-21.8%
		TLX			2,235	2,723		-17.9%	-17.9%	11,360	14,600	-22.2%	-22.2%

		MDX			4,425	4,098		8.0%	8.0%	18,547	18,007	3.0%	3.0%
		RDX			5,415	4,704		15.1%	15.1%	25,313	20,030	26.4%	26.4%

	Selling Days				26	26				127	127
	**** Electrified Vehicles				6,262	4,629		35.3%	35.3%	26,637	11,658	128.5%	128.5%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.