American Greetings Ushers in a New Tradition and Brings Greeting Cards to Life with Holiday Pics & Wishes

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Nov 24, 2010, 08:37 ET

CLEVELAND, Nov. 24, 2010 /PRNewswire/ -- The practice of holiday card sending has received a fun and interactive update this year thanks to an exciting introduction from American Greetings Corporation (NYSE: AM) called Holiday Pics & Wishes. This new photo greeting, available at AmericanGreetings.com, is unlike anything else available as it allows consumers to take their holiday cards to the next level and share an engaging experience with family and friends while creating a new tradition for years to come.

Holiday Pics & Wishes brings consumers' holiday cards to life through a one-of-a-kind marriage of paper card elegance and the latest in e-card technologies that is at once warmly nostalgic and wonderfully innovative. Senders can customize their online greeting with everything from favorite photos and home videos to a personal holiday letter that reflects the handcrafted charm and thoughtfulness of a paper card.

Putting together a Holiday Pics & Wishes greeting is as easy as it is fun. Consumers just choose from one of ten beautiful designs and then customize away to create a presentation that will dazzle their recipient's senses and warm their heart.

Senders can load up to 20 personal photos to create a fun slideshow, incorporate a short family video to make the greeting even more memorable, and include their very own voice for the ultimate personal touch. Best yet, users can include as much copy as they would like no matter if they want to fashion their greetings around the idea of a holiday newsletter or to share a simple warm wish.

Once it is sent, via e-mail or posted to a Facebook wall, the recipient will experience the thoughtfulness along with the customized features that make the presentation truly unique. They can then even print the holiday card portion of the greeting to display with all of the other cards they receive.

The fun and interactive innovation is a great way for consumers to commemorate this important time of year, and the people that make it so special, and it is also an example of the continued evolution at American Greetings to offer members all new ways to connect with anyone, from anywhere.

"We are always working to integrate the technologies we're introducing online with the unique creativity of the greeting card aisle, and this program is a perfect example of how we can achieve that," said Sally Schriner, president, American Greetings Interactive. "With the Holiday Pics & Wishes greetings we are able to offer consumers a really innovative way to bring their holiday cards to life while reflecting the subtle, personal touches that make the practice of card sending such a cherished tradition. We can't wait for members to try it out, and, more importantly, share it with family and friends."

Consumers can learn more about the Holiday Pics & Wishes greetings at the official product page, and they can find even more ways to celebrate this special time of year and their most important relationships at AmericanGreetings.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation