American Greetings Unleashes Holiday Smiles with Let Me Out™

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Dec 09, 2011, 07:38 ET

CLEVELAND, Dec. 9, 2011 /PRNewswire/ -- Each holiday season, people love to shop the card aisle in search of the perfect holiday greeting to surprise someone special in their lives. This experience just got a whole lot more fun as American Greetings Corporation (NYSE: AM) is introducing a new collection of Let Me Out™, an innovative, patent-pending greeting card format that offers an all-new look for sound cards. Originally introduced over the summer to celebrate birthdays, American Greetings brought back the popular and one-of-a-kind format for the holiday season to offer a great way to add a little character to holiday card sending.

Each card in this bright and colorful collection features a 360 die-cut paper card placed inside a corresponding base. When the card is pulled out of the base, a surprise sound is triggered. Holiday characters include a cat in a Christmas stocking, a puppy popping out of a holiday gift bag, a mouse in a cookie jar, and Santa Claus coming out of a chimney.

"Let Me Out cards have such a quirky look and feel to them that they really unleash holiday fun in an all-new way," said Carol Miller, executive director of new product concepts at American Greetings. "You don't expect the sound to be triggered when they're removed from their environment, so it's a great way to surprise and delight anyone on your holiday card list."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating fresh twists on paper technology with carefully written copy and festive artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Let Me Out in addition to a selection of other great new innovations from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation