American Greetings Taps Into New Card Sending Experience

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Apr 16, 2010, 10:30 ET

CLEVELAND, April 16 /PRNewswire/ -- When people reach out to celebrate birthdays with friends and family, they're always looking for a special card that will really make the recipient smile, knowing they picked it out just for them. This spring, consumers looking for the perfect birthday sentiment will find an innovative new greeting card from American Greetings Corporation (NYSE: AM) called On Tap™, which combines a funny birthday greeting with an interactive element that delivers a little surprise -- and a lot of smiles.

When the recipient opens the card, they're greeted with a message from a humorous bobble head character that instructs the user to tap somewhere on the card. The character then unleashes a birthday wish for all to hear, whether it is something they say, sing, or pledge to them. With characters like President Barack Obama, a nun, a cheerleader or other fun bobble heads, On Tap offers a perfect greeting card option for anyone who enjoys a good surprise and a little birthday humor.

"We've been able to literally 'tap' into a whole new kind of birthday celebration that is a fun and exciting way to let someone know how special you think they are," said Carol Miller, executive director of new product concepts at American Greetings. "This really puts the funny at their fingertips and offers a unique way to make someone smile on their birthday."

Consumers can find On Tap cards from American Greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation