American Greetings Takes Consumers to a New Dimension with Latest Innovation

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Mar 18, 2010, 10:30 ET

CLEVELAND, March 18 /PRNewswire/ -- Shopping for a card that will brighten someone's day is the mission of all greeting card enthusiasts. What makes this experience even more fun and rewarding is the range of technologies that have been introduced to enhance cards, and give them a truly special feel. Today, American Greetings Corporation (NYSE: AM) unveiled the latest innovation in the card aisle with hi-definition lenticular cards.

Featuring rich details, bright, lively colors and high quality lenticular effects the format transforms flat art into impressive visual landscapes that literally jump off the page. Along with the enhanced lenticular technology, bold patterns and lettering breathes fresh life into the format, and mixed photo and illustration techniques offer a playful and artistic tone to the collection.

Thanks to this fun combination, the greetings are sure to please shoppers, and it's introductions like these that have made the American Greetings card aisle the place to be for the latest innovations.

"We are really excited about these cards because they take a really cool format and offer it up in a fresh way," said Carol Miller, executive director of new product concepts at American Greetings. "This is one of those products that we couldn't stop playing with as we were working on it, and we know shoppers will feel the same."

Consumers can find the new high definition lenticular greetings, at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation