American Greetings Takes Birthdays for a Spin with Locomotions™

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Jun 08, 2011, 09:17 ET

CLEVELAND, June 8, 2011 /PRNewswire/ -- Consumers are always looking for unique ways to make friends and family feel special on their birthdays and one of the most popular ways to do so is to head to the greeting card aisle in search of the perfect card. That's why American Greetings Corporation (NYSE: AM) has established itself as the industry leader in innovative new greeting card formats by introducing more new products than any other card manufacturer over the past year, ensuring that there is always a selection of cards available that are just as exciting and celebratory as a birthday should be. Today the greeting card company proudly announced that it is giving music cards a makeover with its latest birthday innovation, Locomotions™.

These one-of-a-kind sound cards turn traditional sound cards on their heads with a spinner that rotates in synch with the sound clip. This innovative technology is triggered by the opening of the card, providing an unforgettable birthday greeting sure to delight any recipient. Available themes for these new cards include a game show wheel, a music record, a breezy fan, and a good frosting sugar buzz.

"We know that consumers love to find surprising ways to make their friends feel really special on their big day, so products like Locomotions get us really excited to show them that we've created something completely new that they're just going to love," said Carol Miller executive director of new product concepts at American Greetings. "We consider it not just a great opportunity for us to help celebrate important events, but a great responsibility to find new ways to help people express themselves and share a smile."

Consumers can find Locomotions in addition to a selection of other great new innovations from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation