American Greetings Sparks Ghoulish Giggles with Neon Wishes™

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Oct 11, 2011, 09:17 ET

CLEVELAND, Oct. 11, 2011 /PRNewswire/ -- Consumers love to send greeting cards to friends and family throughout the year because it helps them to stay connected, but fun holidays like Halloween offer a unique opportunity to surprise them with something special. Don't let the Halloween holiday creep away without bringing a big smile to a favorite little monster or goblin's face with a festive and playful greeting. To help treat these loved-ones this Halloween, American Greetings Corporation (NYSE: AM) is introducing Neon Wishes™, an innovative collection of greeting cards that offer an all-new experience.

Open up and say "boo" with this brand's new line of day-glo, pop-up cards. Featuring fun and playful copy, high-quality audio, and intricate paper engineering; Neon Wishes jump to life in amazing ways. A dazzling way to celebrate with a favorite pumpkin, Neon Wishes is sure to be a smash. These bright celebratory cards will capture the attention of all the ghouls in the room and include floating ghosts, popping pumpkins, dancing vampires, spiders, and a haunted house.

"Neon Wishes have such a different look and festive vibe to them that it makes them stand out as something worth screaming about," said Carol Miller, executive director of new product concepts at American Greetings. "Pop-ups, neon colors, and a sound element make this an action-packed card and a great way to add a little character to your Halloween celebration this year."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Neon Wishes™, in addition to a selection of other great new innovations from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation