American Greetings Shakes Up Father's Day with Party Starters™

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Jun 11, 2013, 09:17 ET

CLEVELAND, June 11, 2013 /PRNewswire/ -- When children think of their dads the words silly, playful and loving often come to mind. Father's Day is the perfect time to show and tell these important men how their fun personalities, warmth and generosity are appreciated. This year, consumers can turn to the greeting card aisle to showcase the pride they have for their fathers with both a meaningful message and surprising entertainment. To kick start every dad's day, American Greetings Corporation (NYSE: AM) is unveiling its newest invention, Party Starters™, a humorous and heartfelt card line to celebrate dad—that reads with love and entertains with music, and a performing googly-eyed character.

Let the fun begin and get your party started with Party Starters! Each card in this laugh-out-loud collection features a small googly-eyed icon peeking out from inside the card. Opening the card causes the googly-eyed object to spring to life and deliver a funny original song. With music, motion, hilarious copy, and bold, bright illustration - Party Starters is a great way to jumpstart your next big day.

"Consumers love finding a way to give back to dad and express their feelings in the same way he does—with laughs," said Carol Miller, vice president, corporate innovation at American Greetings. "Party Starters offers fathers the chance to be treated to a funny musical performance that puts a smile on his face and warms his heart."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Party Starters™, in addition to a great selection of fresh and inspiring Father's Day cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation