American Greetings Shakes Things Up With Silly Shakers™

Fun and colorful cards come to life with just a shake

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Aug 21, 2013, 09:17 ET

CLEVELAND, Aug. 21, 2013 /PRNewswire/ -- Kids always appreciate a fun surprise—especially on their birthdays. Whether it's receiving a new toy or being entertained by a silly character, the look on a child's face when they get more than they expected is priceless. Children are sure to be blown away by the newest innovation from American Greetings Corporation—Silly Shakers™—where they'll receive clever birthday messages and festive musical entertainment with a just a flip of a switch and a shake.

Shake, shake, shake up the fun with Silly Shakers! Each of these unique cards, designed for kids, features a fun and festive icon, complete with googly-eyes and loads of personality. Just turn on, shake, and listen as these brightly colored shakers deliver birthday wishes and perform. A little sweet and all kinds of silly, these cards are sure to shake up some fun.

"Children are our best audience and we can't wait to give them a card with so much personality," said Carol Miller, vice president, corporate innovation at American Greetings. "With charming characters and interactive fun, Silly Shakers will make kids smile, laugh and feel extra special on their birthdays."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Silly Shakers™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation