American Greetings Puts the Funny at Consumer's Fingertips with Hot Buttons™

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Mar 09, 2012, 09:17 ET

CLEVELAND, March 9, 2012 /PRNewswire/ -- Celebrating a birthday with a big laugh is one of the most enjoyable treats people get to experience on their special day. Those looking to surprise friends and family with a little hilarity have always looked to the American Greetings Corporation (NYSE: AM) card aisle for fun ways to say happy birthday, and now there is a whole new way to do just that with Hot Buttons™. This new line of cards not only gives cards with sound an all-new twist, but also gives the recipient something to smile about long after the celebration is over.

The front of each card in this entertaining collection features a large round push button that delivers one of five funny audio clips each time it's pressed. From silly to sarcastic, topical to timeless, and everything in between—Hot Buttons put the funny right at their fingertips. Designs include an advice-giving unicorn, an ode to tequila, a little lighthearted humor from our commander in chief, and even a "That's what she said!" button.

"Giving a Hot Buttons card is the perfect way to say happy birthday and make them smile, but it also leaves them with a fun keepsake of their big day that they can play with over and over again," said Carol Miller, executive director of new product concepts at American Greetings. "It's also really great that this collection of cards reflects a range of personalities and types of humor so there really is something for everyone."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Hot Buttons™ in addition to a great selection of fresh and inspiring cards from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation