American Greetings Partners With Big-Dates Solutions, Inc. to Enhance Birthday Calendar Application on Facebook

Greeting Card Company Brings Award-Winning Creativity to Popular Facebook App

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Dec 17, 2010, 09:37 ET

CLEVELAND, Dec. 17, 2010 /PRNewswire/ -- More than 6 million Facebook users from around the globe rely on the helpful Birthday Calendar application from Big-Dates Solutions, Inc., and now those millions of consumers have even more to look forward to. American Greetings Corporation (NYSE: AM) is partnering with Big-Dates Solutions to enhance the experience of the popular application with all-new content and even more opportunities to connect.

The Birthday Calendar application offers everything you need to stay organized, with the ability to easily add birthdays, holidays, and special events to your personal Facebook calendar. Now American Greetings and Big-Dates Solutions are working together to pair the incredibly useful application with the award-winning creative content of the greeting card company to offer a great new experience for users.

The enhanced application, which is now available, is highlighted by a fresh look, added convenience, and special offerings to help celebrate any occasion and connect even more with family and friends. Some of the exciting new features include the opportunity to share the best-in-class e-cards and virtual gifts from American Greetings, as well as a special Daily Stamp that users can post on their or a friend's Facebook wall. These stamps include fresh and engaging content updated daily with facts on various celebrations from the major (like Christmas, Valentine's Day and Mother's Day) to the just plain fun, ("Talk like a Pirate Day," anyone?).

This exciting collaboration reflects the continued advancement of the American Greetings Interactive division in helping consumers connect from anywhere, as well as Big-Dates Solutions' continued focus on providing users with useful and entertaining services to help them celebrate special occasions.

"We are thrilled to bring our creativity and innovation to this hugely popular application and to work with Big-Dates Solutions to make this experience even more fun and useful for the millions who use it every day," said Sally Schriner, president, American Greetings Interactive. "We are very excited about the initial enhancements that we've introduced, and we have some really great features in store in the coming months that we can't wait to share."

"This partnership is something that we are very excited about because it allows us to offer our users even more ways to celebrate special occasions," said Paul Love, president of Big-Dates Solutions, Inc. "It's been great to work with American Greetings as they really understand what makes our application so popular, and their experience with e-cards and other forms of digital greetings, both on the web and on Facebook, is invaluable."

For more information, please visit the official Birthday Calendar Facebook application page.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Big-Dates Solutions, Inc.

Big-Dates Solutions is a private company focused on providing consumers with unique and useful services for special occasions like birthdays and holidays. BigDates Solutions is also the leading provider of online Reminder Service Solutions, powering the gift reminder services at 1800Flowers.com (NASDAQ:FLWS), FTD.com (NASDAQ:UNTD) and others. It is also the creator of GreetingCardUniverse.com. Learn more at BigDates-Solutions.com.

SOURCE American Greetings Corporation