American Greetings Offers the Perfect 'Opening Act' for Valentine's Day Celebrations

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Jan 28, 2011, 11:13 ET

CLEVELAND, Jan. 28, 2011 /PRNewswire/ -- Ensuring a romantic Valentine's Day obviously requires planning and thoughtfulness, but no February 14 is complete without a little heartfelt surprise! This year, American Greetings Corporation (NYSE: AM) has the perfect way to share some unexpected affection with Opening Acts™.

The fun collection features cards paired with specially designed envelopes that play a song or sound when opened. From love-inspired hits like "How Sweet It Is (To Be Loved By You)" to a hilarious take on the romantic allure of a French accent, these envelopes enhance the traditional gesture of sharing a card and make it a truly one-of-a-kind experience.

"Valentine's Day is all about the romantic surprise and that definitely extends to the card aisle," said Carol Miller, executive director of new product concepts at American Greetings. "With Opening Acts we're able to help couples start their celebrations off in a really fun and unexpected way, and we're very excited for all of those romantics out there to share this great surprise with their special someone."

Consumers can find the Opening Acts greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation