American Greetings Now Offering Amazon.com Gift Cards Online

Consumers can Now Send Electronic Gift Cards For the Popular Retail Site with E-cards

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Jun 01, 2010, 03:30 ET

CLEVELAND, June 1 /PRNewswire/ -- Consumers searching for the perfect thoughtful gift can now find it without ever leaving their home. Today, AmericanGreetings.com and BlueMountain.com, from the American Greetings Corporation (NYSE: AM) interactive division, announced that they are offering Amazon.com Gift Cards as part of the e-card experience. Members on either site can now include an electronic gift card, redeemable at the popular retail site, with an e-card to create a gift that is as convenient as it is fun.

To take advantage of the innovative combination, consumers simply need to choose their e-card, select the option of adding the gift card and determine the amount they want to give. Each e-card sent with an Amazon.com Gift Card will include a unique claim code that can be redeemed at www.amazon.com. Lucky recipients can choose from a huge selection of books, electronics, music, DVD's, software, apparel, toys and more.

The inclusion of Amazon.com Gift Cards is just the latest introduction from American Greetings Interactive division to give consumers exciting new ways to connect.

"We know that our members are very thoughtful and enjoy celebrating their relationships, and we believe that the pairing of great digital e-cards and this online gifting option will really resonate with them and the friends and family they will share it with," said Michael Waxman-Lenz, senior vice president and general manager of AmericanGreetings.com. "We are always looking for new ways to make our e-cards even more special and fun, and with this latest offering we are able to introduce another way for our members to connect like never before."

For more information on the Amazon Gift Card addition, visit, www.americangreetings.com//learnmore/amazon/giftcard.pd

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation