American Greetings Makes Kids' Birthdays Really POP with Grandstands™

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Apr 17, 2012, 09:17 ET

CLEVELAND, April 17, 2012 /PRNewswire/ -- Birthdays are a big occasion in the lives of children—it's their special day when friends and family come together to celebrate in their honor. Even as years pass, they'll always remember the fun, surprises, and how they felt on their big day. Creating the perfect birthday experience is as close as mom's favorite greeting card aisle with Grandstands™, the newest innovation from American Greetings Corporation (NYSE: AM), now available at thousands of retailers nationwide.

Each card in this innovative collection features an easy to use pull tab that kids can use to "pop" the character to life. When pulled, the character on the card stands up and is ready to deliver a special audio message at the push of a button. Fun designs include a puppy, a hamster, a crocodile pirate, and a beautiful princess as well as SpongeBob SquarePants™ and Transformers™ Optimus Prime.

"We know that kids love to be surprised with a delightful birthday greeting that's just as special and unique as they are," said Carol Miller, executive director of new product concepts at American Greetings. "Grandstands are ready to party—the pop-up feature and audio button are super fun to play with and they make a great display piece."

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Grandstands™ in addition to a great selection of fresh and inspiring cards from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation