American Greetings is Flipping the Page to Offer Fun New Cards for Kids

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Oct 28, 2010, 10:17 ET

CLEVELAND, Oct. 28 /PRNewswire/ -- Often the qualities that make sending and receiving a greeting card so much fun can be traced back to the simple joys of childhood. In fact, the latest innovation from American Greetings Corporation (NYSE: AM) called Flipbook™ recalls a specific childhood practice almost everyone will remember. Similar to the flipbook "cartoons" made in grade school, these cards contain an entertaining animation produced by simply pulling panels to reveal a surprising design, which is sure to delight any child.

The interactive animation can tell a story or deliver a birthday message. And while the process may seem simple enough, the final product offers a great deal more for young recipients.

"We know that kids love interactive cards because they offer an element of playfulness that make the greetings even more fun and more meaningful," said Carol Miller, executive director of new product concepts at American Greetings. "With Flipbook, we are introducing the importance of the card giving experience to kids. They'll love these cool cards because they are fun and special, which is exactly what we hope to share in every greeting we send at any age."

Consumers can find the new Flipbook cards for birthdays and Halloween at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation